HP launches PCs and printers for consumer market

HP today announced two new PCs and several printers targeted at consumers and home offices. 

The ultra-portable HP Pavilion x2 detachable PC transforms from tablet to laptop, while the HP ENVY Beats All-in-One is a limited edition machine that delivers a premium audio experience. Both are expected to resonate with millennials, or those aged between 22 and 34.

Source: HP. The HP ENVY Beats All-in-One.

"Customers have told us they want devices that offer flexibility and performance while reflecting their personal sense of style,” said Serena Yong, GM, Printing and Personal Systems, HP Singapore and Malaysia. “The products we are announcing today include innovative designs, vibrant colour options, choice of operating system and computing power to enable the way that customers communicate, play and live.” 

Designed to be fashionable and functional, the HP Pavilion x2 will be available in Singapore from October for a starting price of S$499. The Pavilion x2 can be used as a 10" diagonal Windows tablet and shifts into a full-featured laptop with a detachable dual-purpose magnetic keyboard/cover that both protects the screen and serves as a multi-position stand. 

The 2-in-1 PC is powered by an Intel Atom processor, and features front-firing speakers with DTS sound and a battery that lasts up to 11.45 hours*. It currently comes with the Tiffany blue keyboard/cover, with Moonstone gray and Lavender purple keyboard/covers to be available by end-year.

Source: HP. The HP Pavilion x2.

HP has also announced the HP ENVY Beats All-in-One for music and movie enthusiasts. This all-in-One is equipped with quad speakers and quad subwoofers. The 23" diagonal Full HD IPS 10-point touchscreen display, in red, that tilts up to 30˚ for added flexibility. The HP ENVY Beats All-in-One, bundled with a headset, will be available in Singapore from October for a starting price of S$1,599. 

Andy Wong, Director, Personal Systems category, Printing and Personal Systems, HP, said that HP is definitely into the audio space. While Apple has acquired Beats, the Beats agreement with HP runs through the end of 2015. "There is no final decision on (Apple's) direction," he said.

HP also announced new HP ENVY printers that support the latest mobile printing solutions, providing an easy way to print directly from smartphones and tablets***. The new devices can be set up quickly and easily with a smartphone or tablet, and replace members of the Photosmart family. 

Source: HP. The HP ENVY 7640 e-All-in-One printer.

The HP ENVY 7640 e-All-in-One printer comes with NFC touch-to-print capability, a 25-page automatic document feeder, automatic two-sided printing and a fax function. The HP ENVY 7640 e-All-in-One has a larger 8.9cm colour touch-screen panel and an automatic photo tray that supports 4R (10 x 15cm) and 5R (13 x 18cm) printed photograph formats. The printer will be available in November starting from S$299**. 

The HP ENVY 5640 and 5530 e-All-in-One printers come with a 6.75cm colour touch-screen panel and a suite of content from HP Printables.**** They will also be available in November, with starting prices** of S$199 and S$159 respectively. Both printers deliver high-quality photos and documents. 

The new HP ENVY 7640 and 5640 e-All-in-One printers have WiFi Direct, a feature that allows users to maintain a simultaneous connection with both the printer and the Internet. Ink cartridges for all three printers cost S$19 for black ink and S$24 each for coloured inks. 

“Families need affordable, do-it-all printers that fit easily into their busy lifestyles,” said Serena Yong, GM, Printing and Personal Systems, HP Singapore and Malaysia. “Whether in the living room, kitchen or home office, our new line of ENVY printers make a perfect fit - offering flexible printing solutions, mobile connectivity and high-quality colour printing for everyday or professional projects.”

Sang Hoon Park, Printing Category Director, Printing & Personal Systems Group, Singapore, noted that inkjets and colour lasers serve different markets today. "Inkjets have better quality with the right media. If you don't print a lot, inkjets are best. Colour lasers are more for the commercial and enterprise market. A lot of LaserJets are bought for their high duty cycles," he said. While the new printers will support a recommended 300 pages per month, HP's lasers can print 5,000 to 6,000 pages a month.

*Battery life will vary depending on numerous factors including product model, configuration, loaded applications, features, use, wireless functionality and power management settings. The maximum capacity of the battery will naturally decrease with time and usage. Additional details are available at www.bapco.com. 
**Estimated street prices. Actual prices may vary.
***Local printing requires mobile device and printer to be on the same network or have a direct wireless connection to printer. Wireless performance is dependent upon physical environment and distance from access point. Wireless operations are compatible with 2.4 GHz operations only. Remote printing requires an internet connection to an HP web-connected printer. App or software and HP ePrint account registration may also be required. Wireless broadband use requires separately purchased service contract for mobile devices. Check with service provider for coverage and availability in your area. See www.hp.com/go/mobileprinting for more details.
****Requires a wireless access point and an Internet connection to the printer. Services require registration. HP Printable availability varies by country, language, and agreements, and may require a firmware upgrade. Not all HP Printables can be set up for automatic delivery and not for all printer models. For details, visit hp.com/go/hpconnected/help/printablesgs.