Shiseido uses Salesforce Marketing Cloud for digital engagement

Source: Shiseido Singapore website.

Salesforce, the customer relationship management company, said that beauty specialist Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community watashi+ (plus), establishing one-to-one connections with members via email and the LINE mobile messaging platform.

Source: Shiseido Japan website.

"With the proliferation of mobile devices and the diversification of communication to include social networks like LINE, we need to provide a personalised experience to meet our customers' requirements based on their behaviour," said Yasuhiko Sasama, Director of Digital Business, Japan Operations, Shiseido.

With its commitment to digital marketing, Shiseido is connecting with more than two million watashi+ members via email and over 16 million LINE Friends, with the numbers increasing every year. Salesforce Marketing Cloud provides a single platform that allows Shiseido to centrally manage all of this customer data and design a personalised customer journey optimised for each individual--from the time they join the community, to trying products, and through purchase. And with the addition of LINE Business Connect, Shiseido is now able to provide content personalised to each user, through the best channel, at exactly the right time.

Companies that have deployed Marketing Cloud have seen an average of 43% increase in marketing campaign ROI, a 44% increase in lead volume and 46% faster campaign deployment, according to third-party research sponsored by Salesforce*.

*Salesforce Customer Relationship Survey, conducted March 2014 - May 2014.

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