NEC Asia Pacific will be implementing a Smart Club Management System for The British Club in Singapore, which aims to leverage on NEC’s solution and expertise to grow its business and service quality.
The custom system consists of integrated management tools and applications to deliver an improved customer experience for club members and their families both on the web or through a mobile app.
Slated for full operation by August 2017, the system will offer a wide range of services such as member management, bill payment processing, and event registration. A centralised facility booking system will allow club members and staff to check on venue and timeslot availability, improving productivity.
A business intelligence tool will use members’ spending and activity trends to drive profits. For example, a food and beverage point of sale solution gives management insights into members’ spend and data to inform customised push campaigns. A new e-marketplace will also allow members to buy, or redeem goods with points collected.
“The British Club’s business has grown in scale over the years and we needed a solution to automate some of our legacy systems to improve workplace efficiency and communication services with club members. We believe that (working) with NEC as our IT partner will give us better visibility in planning and control, saving us man hours throughout the organisation,” said Sean Boyle, GM of The British Club.
“We believe that the Smart Club Management System together with our omnichannel approach to customer engagement will drive further member engagement and bring delight to their customers,” said Lim Kok Quee, MD and Deputy CEO (ASEAN Sub-Region), NEC Asia Pacific.
The custom system consists of integrated management tools and applications to deliver an improved customer experience for club members and their families both on the web or through a mobile app.
Slated for full operation by August 2017, the system will offer a wide range of services such as member management, bill payment processing, and event registration. A centralised facility booking system will allow club members and staff to check on venue and timeslot availability, improving productivity.
A business intelligence tool will use members’ spending and activity trends to drive profits. For example, a food and beverage point of sale solution gives management insights into members’ spend and data to inform customised push campaigns. A new e-marketplace will also allow members to buy, or redeem goods with points collected.
“The British Club’s business has grown in scale over the years and we needed a solution to automate some of our legacy systems to improve workplace efficiency and communication services with club members. We believe that (working) with NEC as our IT partner will give us better visibility in planning and control, saving us man hours throughout the organisation,” said Sean Boyle, GM of The British Club.
“We believe that the Smart Club Management System together with our omnichannel approach to customer engagement will drive further member engagement and bring delight to their customers,” said Lim Kok Quee, MD and Deputy CEO (ASEAN Sub-Region), NEC Asia Pacific.
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