Adobe, in conjunction with iflix, the Internet TV service for emerging markets, have partnered for the long term. Over the next few years, the agreement will see the rollout of Adobe Marketing Cloud, comprising a suite of analytics, campaign management and audience optimisation solutions, as iflix continues its expansion globally.
Founded in Kuala Lumpur, Malaysia in 2014, iflix is Southeast Asia’s fastest-growing Internet TV service, offering content from over 160 of the world’s top studios and distributors. Adobe’s solutions will enable iflix to offer customers an unparallelled experience in mobile video-on-demand (VOD) consumption. The scalability offered by Adobe will be a huge advantage to iflix as it continues to cement its leadership in the emerging markets.
Adobe Marketing Cloud will help iflix gain a deeper understanding of their customers, enabling the marketing team to effectively design, plan, execute, manage and optimise cross-channel marketing campaigns that will deliver an exceptional customer experience. The implementation involves Adobe’s data-driven solutions – Adobe Analytics for deeper, real-time insights into customer interactions via iflix’s web, mobile apps and video platforms, Adobe Audience Manager for a better understanding of each subscriber’s preferences, as well as Adobe Media Optimizer for a clear overview of campaign performance. Adobe Campaign rounds off the suite, enabling the iflix team to generate loyalty with highly targeted customer engagement.
David Goldstein, Head of Asia for iflix Group said, “Our aim is to create truly personalised experiences – whether it is suggesting shows in line with the programmes users already love or engaging them via email. Adobe’s technology gives us the capability to build unified customer profiles and to get to know our subscribers’ preferences. Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical. Adobe provides us all the important customer information in a single view, so we can effectively engage with customers in shorter turnaround times. With a world-class technology suite that offers stability and scalability unlike any other, we are confident that Adobe will be a steadfast partner in our endeavour to bring top-quality content to more consumers in Southeast Asia.”
VR Srivatsan, MD, Adobe Southeast Asia said, “Customers today expect great experiences, and being able to consistently deliver on that will set iflix apart from the rest in the market. Adobe is excited to be a strategic partner to iflix on their fast-moving expansion roadmap, and we are working closely with the iflix team to deliver the right customer experiences with the help of data and segmentation.”
“There is a generation shift in the way people consume content on their mobile devices today. Both iflix and Adobe understand the need to address this transformation by providing rich, relevant and personalised experiences on every device, and yet be able to consolidate data from these fragmented journeys into a complete, single view. Adobe will provide the pivotal tools and support to accelerate iflix’s dynamic growth in years to come,” added Manzar Imam, Adobe Senior Account Executive for iflix.
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Read the TechTrade Asia blog post on iflix's partnership with Celcom Axiata
very good article!
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