Singtel launches Power On campaign to support Team Singapore at the 2017 SEA Games

Source: Singtel. Poster for Team Singapore silat Athlete, Nur
Alfian, articulating his hopes for the Games.

Singtel has launched its Power On campaign to rally Singaporeans behind Team Singapore as they compete in the 2017 SEA Games in Kuala Lumpur, Malaysia. The competition runs from 19 to 30 August.

Power On is the second phase of a month-long campaign that paid tribute to the nation’s can-do spirit during the independence month of August. Power On profiles six Singaporean athletes in a slate of videos and images that aim to motivate the nation’s athletes and also rally Singaporeans to support Team Singapore in their quest for SEA Games glory.

To be featured on Singtel TV, social media as well as bus stops across the island, the six partner athletes are: Joseph Schooling (swimming), Loh Zhi Zhi (water polo), Mark Leong (water ski), Nur Alfian (silat), Shanti Pereira (track and field) and Shayna Ng (bowling). Singaporeans will get a glimpse of the athletes training in the run-up to the Games, and see them sharing their hopes and fears as they head into competition for the country.

“At the 2017 SEA Games, I hope to win all my events and get the best times. I want to do well all the time and break records,’’ Olympic swimming champion Schooling says. “All I can do is swim my heart out and compete at my best for my country. We have a great team this year. With the camaraderie and the support within our team, we can take each other to new heights.’’

Print images of the athletes articulating their hopes for the Games have been unveiled on social media and at bus stops, with videos airing from 18 August. “There’s nothing like having our athletes represent Singapore at regional or international sporting meets to bring Singaporeans together,” says Lian Pek, VP for Group Strategic Communications and Brand. “We see the Games as a natural extension of our National Day campaign as ultimately, it’s a very tangible reminder that we all have to raise our game to keep Singapore ahead of the pack.”

Singtel recently renewed its ongoing partnership with the Singapore National Olympic Council to help develop the local sporting scene. Through the partnership, which dates back to 2012, Singtel helps to fund the training of the nation’s athletes and support Singapore’s goal of becoming a sporting powerhouse. Singtel will also provide 900 ReadyRoam SIM cards to Team Singapore, which is sending the largest-ever overseas contingent to the games, to help them stay connected.

Supporting Team Singapore at the SEA Games follows on from the Majulah Every Minute multimedia campaign, the highlight of which was the National Day After video. Featuring Singaporeans from different walks of life, the two-minute film received more than 1 million views on Facebook within a week from its release. Narrated by actor Lim Kay Tong, the video pays tribute to the resilience and can-do spirit of Singaporeans which has helped propel the country from mudflat to metropolis.