StarHub renews title sponsorship for StarHub-Central Singapore Nurture Programme

StarHub’s (星和) has continued a commitment to title sponsorship of S$240,000 under its StarHub-Central Singapore Nurture Programme (培育计划), enabling over 600 children from low-income families under Central Singapore Community Development Council (中区社区发展理事会) to benefit from the free English literacy programme.

Source: StarHub website

“StarHub has always been a socially responsible corporate citizen and has been giving back to empower individuals and groups within the community through the StarHub Sparks Fund since 2000,” said Mrs Chan Hoi San, Senior Vice President, Human Resources, StarHub.
“StarHub feels that the Nurture programme provides an experience that will help the children actualise their potential. That is why StarHub believes in empowering the youth through Nurture, to give them the same resources and opportunities that their peers enjoy. Only then they can realise their dreams and ambitions and grow up to make their own difference in society.”

Through guidance from the programme’s trainers, eight year-old Kasnirfiqah Binte Mohd Kasman has seen her level of reading competency increase from Level 4 to Level 21, which is above the reading level for her age.

“Learning in the Nurture programme is a lot of fun! I am happy that my English results have improved,” said Kasnirfiqah.

“It is our belief that all children deserve an equal opportunity to advance in life, and the Nurture programme provides them with a platform to do so. With StarHub’s generous contribution, we hope to be able to reach out to even more children in the Central Singapore District this year,” said Sam Tan, Mayor of Central Singapore District.

The Nurture Programme began in 2007 as an initiative by Central Singapore Community Development Council (CDC) to provide children aged seven to 12 from low income families with opportunities to improve their English language skills and increase their self-confidence. Volunteers carry out interactive activities like story-telling, reading, and music and drama, to help the children build up their linguistic proficiency and confidence.

This is the third year of the infocommunications provider’s title donation and the fourth year of its support, which has since benefitted more than 1,000 children under the programme. StarHub first sponsored the programme in 2011 with a S$100,000 donation and came in as the title sponsor for the first time in 2012 with a S$200,000 sponsorship. This was increased to S$250,000 for 2013. StarHub’s title sponsorship also allows Central Singapore CDC to run a more structured and comprehensive Nurture^Plus curriculum to improve English language literacy.