Top up the mobile accounts for Smart and Sun subscribers through iSend

The 'killer app' for electronic payments  may be based on gifting. iSend, a global electronic payment service for people who support family members in other countries, has entered into a direct agreement to provide mobile top-ups to members of the Philippine Long Distance Telephone Company (PLDT), the largest telecommunications company in the Philippines.

The arrangement enables iSend customers worldwide to provide mobile top-ups to the combined 73 million subscribers of Smart Communications and Digitel Mobile Philippines (Digitel) through its mobile brand Sun Cellular (Sun).  

"This relationship with PLDT mobile network operators through the efforts of its PLDT Global Singapore office solidifies our service throughout this important region," said Steve LaBella, iSend President and CEO. "Consumers who purchase recharges for prepaid mobile subscribers of Smart and Sun service will know those recharges will be delivered with exceptional reliability, backed by closely coordinated service."

iSend's mobile top-ups are currently available for purchase at more than 150,000 retail locations in the Western hemisphere, and online at http://www.aryty.com/. Top-ups transfer immediately to recipients' prepaid phones at no charge above the normal price of airtime, and the service has become a highly popular means of keeping families and friends in touch across borders.

"PLDT has built a strong portfolio of consumer services, and iSend is a great partner that complements those services extremely well," said Artemio "Jojo" Quiamas Jr., PLDT Head of international retail business for APAC & Middle East. "Having our subscribers' phones topped up reliably and instantly from abroad is a tremendous consumer convenience."

Anyone wanting to top up the cell phones of friends and family who are Smart or Sun customers can currently try the service for free, including free call time, at http://www.aryty.com/.