Criteo launches Chinese operations

Criteo, which specialises in digital performance advertising, has officially launched its operations in China, targeting more than 347 million Internet users in China.

According to the company, China is currently the second largest e-commerce market behind the US and could overtake the US in online spending by 2016. Total transactions of Chinese e-commerce first hit 10 trillion yuan (US$1.6 trillion) in 2013 and by 2015, it is projected that total e-commerce transactions in China, including retail sales, are expected to exceed 18 trillion yuan (US$2.89 trillion).

Criteo technology predicts consumers’ browsing behaviour to deliver personalised display advertising for over 5,500 clients globally, including Expedia and Lenovo.

“We are incredibly excited to launch Criteo’s first China office in Beijing. This is an important step in establishing ourselves in the market and to start building solid relationships with Chinese publishers, advertisers and partners," said Ann Wang, Managing Director of China.

Max Ueno, Managing Director of Asia Pacific, shared that the company is investing in high-performance computing infrastructure in China to increase and sustain the company's long-term scalability. "With our people and technology, Criteo is fully committed to helping our clients reach customers in a valuable and targeted way across multiple channels,” he said.