Co-branded software - the next big thing?

Specially branded versions of lifestyle products are common, and we are used to phones co-branded with designer names. Now McAfee, part of Intel Security, and LG Electronics have announced that the new LG G3 smartphone comes pre-installed with a version of McAfee Mobile Security that has been souped up with a new anti-theft feature.

Through a multi-year global partnership, the LG G3 has been equipped with a unique version of McAfee Mobile Security to protect users from security and privacy threats and identity theft. A 'Kill' Switch allows the user to retain control of the device even if it is lost or stolen. Users can disable their phones remotely in the event of device loss or theft, and content can be wiped to prevent personal information from being compromised. 

Source: LG. The G3.

The McAfee Mobile Security lock screen blocks factory resets and rooting attempts, requires password authentication, and can be controlled by the user from the device or the a web console. 

McAfee Mobile Security has been pre-installed and the Kill Switch feature has been automatically activated on LG G3 phones as of May 28. Antivirus, data backup, remote lock and wipe, and remote tracking are all available through the McAfee app for five years at no cost. 

Smartphone users may download McAfee Mobile Security for free on the Google Play Store. Read more about the free version of McAfee Mobile Security here.