TCS SocialSoccer shows future of social media tracking

Source: App Store.

Tata Consultancy Services is tracking the social mood of World Cup fans through its TCS SocialSoccer app. According to the company, soccer fans can track the mood and thoughts of fellow fans from around the world about teams, players and key events, aggregated in real-time.

The app shows not only what can be done with sports but also e-sports, any other event, or for social mood tracking in general, and has usage implications beyond football fans. Brands could use similar technology to interact with their customers and track brand sentiment, for example.

TCS SocialSoccer aggregates real-time analysis of all matches based on Twitter data, tracking sentiment and key talking points across the globe. Users can follow all games and monitor the performance of their team and favourite players. The app is fully interactive, enabling fans to interact with other supporters, identify the biggest talking points from specific matches and monitor sentiment.

The app is available on the App Store for iOS devices and on the Play store for Android devices.