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Thursday, 19 June 2014

Viettel signs with Ericsson for video processing

Viettel, Vietnam’s largest telecom operator, is to make use of the Ericsson Multi-platform Video Processing solution with the Ericsson AVP 4000 system encoder to enable the national delivery of cable TV alongside its existing IPTV services in Ericsson's largest deployment in Asia of this nature. Viettel will also take advantage of the TV competence and global presence of the company’s services offering. 


Ericsson will be responsible for services such as design, suply and systems integration – for an end-to-end implementation including acquisition, transmission, at the head-end, commissioning and support. The company will also oversee work by third party vendors, and handle work at Viettel's two facilities in Hanoi and Ho Chi Minh city respectively.

Le Van Khuong, CTO, Viettel Television, says: “Our priorities lie in keeping our viewers happy and we evolve our services in line with this, making sure that our offerings are reflective of industry trends and shifts. The addition of cable services further strengthens our standing in the Vietnamese TV market and puts us in a great position to deliver more content to our subscribers. Ericsson’s capability and reputation for delivering first-class solutions alongside system services and support means it’s able to meet our requirements of complex TV projects.”



Powered by the company’s first ever professional video chip, the AVP 4000 Encoder Family offers performance and broad capability in the industry on a single platform across all applications.

Dr. Giles Wilson, Head of TV Compression Business, Ericsson says: “Consumers have never been so receptive to new content and new TV services. It is therefore vital for operators to expand their businesses to increase customer reach and leverage the explosion of available video content we are currently seeing. The provision of our solutions to Viettel puts it at the forefront of Vietnam’s TV industry and will enable its viewers to benefit from improved picture quality and a greater choice of programming.” 


Globally, viewers watch an average of 14 hours per week of TV content via the TV set, according Ericsson ConsumerLab research. The same study notes that in the Vietnam market, 26% of tablet users watch TV and video, while 15% of smartphone users watch live TV on their devices. 

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