World Cup to dominate BroadcastAsia 2014

BroadcastAsia2014 to be held at Marina Bay Sands Singapore from 17 - 20 June, will provide a behind-the-scenes look at the new technology bringing the 64 matches from 12 stadiums to more than 200 countries and territories worldwide.

"Rapid strides in digital entertainment technology have transformed the way content, including sports content, is created, delivered and consumed. Consumers are demanding high definition, on-the-go content, coupled with interactive and personalised viewing experiences on multiple platforms. 

"BroadcastAsia2014 highlights the game-changing technologies in 4K/UHD, second screen and 'over-the-top' (OTT) that will come together at this year's biggest sporting event to deliver live content in ultra HD resolution onto multiple mobile platforms," said Calvin Koh, Assistant Project Director of BroadcastAsia from show organiser, Singapore Exhibition Services.

EVS, which provides live video production systems, will showcase the enabling technologies for the 2014 FIFA World Cup host broadcaster HBS at the show, including live multi-format production tools, central media exchange and multimedia distribution platforms. These technologies enable HBS to make live action instantly available for production and distribution as well as deliver expanded and enhanced content across all multimedia platforms.

"As our world gets increasingly mobile and connected, audiences demand more real-time content on their mobile devices. Broadcasters have the opportunity to use OTT as an enabling technology to reach a higher level of play through a more intimate connection with viewers. We are proud to play a role in bringing the world's most watched sporting event to multiple platforms for sports fans across the world," said Joop Janssen, CEO, EVS.

EVS will launch its C-Cast Xplore web application in Asia at BroadcastAsia2014. The solution gives authorised users remote access to EVS's XT3 live production servers. Studios, archivists and editors can tap directly into the server network in the outside broadcast unit for instant access to any camera, and transfer footage to any location.
 
Sony, an official FIFA partner, will showcase cutting-edge 4K live production solutions, from shooting and production to viewing. The company will be hosting six presentations every day from 17 to 19 June at the Sony booth led by cinematographers Alister Chapman and Den Lennie.

"We're seeing an accelerating interest in 4K technology this year, and a continuing move towards OTT services. Several OTT providers like Netflix and Hulu have been quick to adopt 4K technology, and together with premium content they'll be able to attract subscribers and advertisers. 

"OTT services are really opening things up, so broadcasters are also looking at ways to stand out. 4K is one way to do this, and we hope to demonstrate that at this year's show," said Chris Grey, General Manager, Broadcast & Content Creation Solutions, Sony Professional Asia Pacific.