Close to half (44%) of mainland Chinese Internet users say that they find new technology products and services exciting and use these as much as they can. This is well ahead of the average for the Asia-Pacific region (Australia, Japan, Taiwan, South Korea, mainland China, Indonesia, India and Thailand) at 29%, or the global average (32%).
A further 30% of the Chinese online population believe that new technology products and services must be mastered if one is to remain up-to-date. Of note is that mature people in China demonstrate the same attitude. Over a third (35%) of 50 to 59-year-old internet users in China make this claim, and 41% of those aged 60 or over. This is significantly higher than the Asia-Pacific average of 19% and 15% for each age group respectively, and the global average of 22% and 16%.
Alfred Zhou, a Managing Director of GfK China, comments: “These findings point towards China as being a particularly welcoming market in which to launch products and services that are embedded around new technology. With both genders and all age groups showing higher than average excitement and appetite for new technology, the opportunities within this market are clearly marked – and not just for the consumer electronics industry.
A further 30% of the Chinese online population believe that new technology products and services must be mastered if one is to remain up-to-date. Of note is that mature people in China demonstrate the same attitude. Over a third (35%) of 50 to 59-year-old internet users in China make this claim, and 41% of those aged 60 or over. This is significantly higher than the Asia-Pacific average of 19% and 15% for each age group respectively, and the global average of 22% and 16%.
Alfred Zhou, a Managing Director of GfK China, comments: “These findings point towards China as being a particularly welcoming market in which to launch products and services that are embedded around new technology. With both genders and all age groups showing higher than average excitement and appetite for new technology, the opportunities within this market are clearly marked – and not just for the consumer electronics industry.
"This applies equally for industries that can use technology to improve the delivery or performance of their products – such as contactless payment systems, in-car navigation or entertainment devices, or apps allowing consumers to control items such as their home central heating through their mobile phone.”
In recent years, the online population has driven a rapid growth in the online market in China. According to GfK’s retail audit data, the online market size of China’s technical consumer goods (TCG) sector is forecast to surpass RMB308 billion in 2014, compared to RMB106 billion in 2011 – and the CAGR is 43%.
In recent years, the online population has driven a rapid growth in the online market in China. According to GfK’s retail audit data, the online market size of China’s technical consumer goods (TCG) sector is forecast to surpass RMB308 billion in 2014, compared to RMB106 billion in 2011 – and the CAGR is 43%.
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| Source: GfK. Click here for the full infographic. |
Zhou continues, “We can see the proof of Chinese consumers’ attitude to new technology in the rise in Internet shopping over the last three years. This year, the online market will account for 17% of the total TCG market revenue in China, compared to only 8% in 2011.”
*GfK’s Roper Reports Worldwide study is conducted annually and covers 25 countries worldwide. The results are combined with GfK China retail audit data. The data in this release are from the 2013 study which included interviews with 1,000 Chinese aged over 15 who had been online in the past 30 days, with data weighted to be representative of the full population.
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