LG joins the entry-level to mid-tier phone party with G3 Beat

Source: LG.

LG Electronics (LG) has officially launched the LG G3 Beat, a mid-tier variant of LG’s G3 smartphone, in Korea on July 18. The LG G3 Beat delivers a similar premium user experience with the Floating Arc design and fast Laser Auto Focus technology featured in the G3, but in a more compact package dominated by a 5" thin-bezel display.

"Smartphone manufacturers cannot ignore this growing segment of consumers who want the best balance of looks, features, performance and, of course, price,” said Dr Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. 

“The LG G3 Beat represents our commitment to the mid-tier smartphone market that demands mature technology, proven branding, great innovation and attractive price, all in a single device.”

The LG G3 Beat features the Floating Arc Design first unveiled on the LG G3, boasting smooth curved sides and gradually tapered edges. It also comes with a HD IPS display with a screen-to-body ratio of 74.1%, which LG says is the highest in the mid-tier smartphone segment, and Smart Keyboard, which learns how users type to reduce errors by up to 75%. 

A number of phone manufacturers are introducing lower-end models of their premium phones. Read about HTC's offering here.