SafeNet brings enhanced channel partner programme to Asia Pacific

SafeNet, which provides data protection solutions, has launched an enhanced global channel partner programme in the Asia-Pacific region. The SafeNet Cipher Partner Program now features tiered partner benefits, an enhanced partner portal, simplified global pricing, and deal registration to make it easier for partners to grow their data security business with SafeNet.

Programme highlights include:

Discount harmonisation - The Cipher Partner Program offers a simplified single product discount, making it easier to do business with SafeNet.

Tiered partner benefits – The Cipher Partner Program offers three tiers – Silver, Gold and Platinum. Partners have the ability to earn Cipher benefits for bringing incremental business to SafeNet, and those that commit to higher levels benefit from higher discounts, margins and sales and marketing support.

Revamped partner portal – The SafeNet partner portal offers partners the tools and resources needed to sell, service, and support the full range of SafeNet products and solutions. It provides centralised access to sales tools, training and marketing campaigns available to each partner. Special features include profile management, lead management, deal registration, online training and fund management. SafeNet partners benefit from video-based, web-based and classroom training.

Deal registration, access to leads, and generous, uniform discounts – The SafeNet Cipher Partner Program offers generous discounts aligned with partner status and activities, along with improved, consolidated price lists. Partners are assured that opportunities are assigned only to them and they receive ongoing leads provided by SafeNet.

Marketing programmes, sales support and training – SafeNet provides channel support across all critical functions of partners' businesses to accelerate the marketing, selling and servicing of SafeNet solutions to end users. Partners can close opportunities faster with SafeNet-provided sales tools and marketing campaigns for lead generation.

"The channel is an extension of SafeNet's sales and technical team and a critical route to market for SafeNet. Over the past 12 months, channel partners have more than doubled the incremental revenue contribution delivered to SafeNet. Partners represent an important part of our overall go-to-market strategy, and we are committed to their growth. 

"These improvements will help increase the value of being a SafeNet Cipher channel partner while making it easy to do business with us. We will continue to strengthen our partner relationships and deliver an increasingly valuable program that helps our channel partners be successful," said Rana Gupta, VP for the Asia-Pacific region, SafeNet.