Forrester Research positions SAS as a leader with a market presence score of 5 out of a maximum 5. SAS scored highest on the strategy score at 4.9.
According to the Forrester report, “SAS, a known leader in enterprise BI and advanced analytics, now leads the pack in Agile BI. SAS products evaluated in this research – Visual Analytics, Enterprise BI Server and Office Analytics – received top scores for the features technology professionals need to enable business user BI self-service, business user capabilities to provision their own BI applications and data, as well as the effectiveness of its ADV (agile data visualisation) functionality.”
The Forrester analysis notes that “SAS has grown mostly organically, so its architecture is more seamlessly integrated and allows for more reuse of components than competition, which grew by acquisitions.”
“Forrester also scored SAS highly for the business user capabilities to perform data integration tasks within the BI tool. SAS received high client feedback scores for its agile business user self-service and ADV functionality. Clients also gave SAS a high score for its product vision,” Forrester said.
“As we continue to invest heavily in research and development every year – last year it was 25% of revenue – SAS has the strength to provide innovative BI platforms, as well as analytics and data management software that help our customers make data-driven decisions,” said Jim Davis, SAS Senior Vice President and Chief Marketing Officer.
“Our flagship data visualisation package, SAS Visual Analytics, is a great example of our robust strategy and execution producing a simple-to-use but powerful software.”
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