Australia's iiNet to provide Bulletin Messenger to business customers

Bulletin, a cloud-based mobile messaging provider, and iiNet, Australia’s second-largest DSL ISP, have partnered to provide Bulletin Messenger, a mobile messaging service, to iiNet’s home and small office, medium business as well as corporate and government customers.

Bulletin Messenger enables iiNet Business customers to send text messages from the web, email, or any mobile device; maintain online address books; schedule bulk messages to contacts or groups; have full control over reporting and administration tasks; and view complete conversations with threaded messaging using Bulletin’s or their own email client.

iiNet leverages Parallels Automation to integrate the Bulletin Messenger suite into iiNet’s cloud delivery systems. Greg Bader, iiNet Chief Business Officer, said, "Through the help of Bulletin’s Messenger suite and Parallels, we can easily provide our customers the ability to experience cutting-edge mobile messaging technology and instantly communicate with customers using SMS, email or chat.”

“Application-to-mobile messaging has experienced exponential growth as businesses realise its overwhelming potential for simple, affordable and efficient communication capabilities. Recent research indicates that approximately 25% of total text messages will either originate from or terminate at application servers by the end of 2017,” commented Bruce Herbert, President and COO of Bulletin. “With Bulletin Messenger, iiNet and its customers can now seamlessly capitalise on the flexibility, simplicity and profitability of application-to-person (A2P) SMS messaging.”

“Through our Parallels Automation platform and next-generation application packaging standard (APS) technology, Parallels is dedicated to enhancing the experience for business customers in today’s ever-evolving and growing mobile market,” comments Pavel Ershov, Vice President, Service Provider Business, Parallels Asia Pacific.