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Monday, 18 August 2014

Indian DTH satellite provider chooses Brocade Ethernet fabric for data centres

India is the world’s most competitive direct-to-home (DTH) satellite market with the participation of six private service providers and India’s state-owned TV broadcaster. When Videocon d2h, a unit of Videocon Industries, launched its services in 2009, it was last to enter the field, but it has since become India’s fastest-growing DTH satellite broadcaster with more than 10 million subscribers in just over four years.

Source: Videocon d2h website.
“Thanks to pioneering high-end services—such as full 1080i high-definition channels, 3D programming, personal video recording (PVR), USB PVR, and so on—we’ve been adding around a million new customers a quarter in the recent past,” said Samir Dhaga, Vice President, IT at Videocon d2h. 

“With such rapid business growth, there has been an exponential increase in the internal data centre traffic. With the 1 Gbps network quickly running out of steam, we had to rapidly embrace newer technologies. We therefore embarked on a programme to expand capacity by building a third data centre and upgrading our existing infrastructure with an emphasis on high-speed internal networks that would support virtualisation, availability, and manageability.”

The company selected Brocade Ethernet fabric solutions to revamp its data centre networks. Brocade VDX 6720 switches were initially deployed at Videocon D2h’s new data centre, which was specifically designed to support virtualisation, with the deployment at the company’s two other facilities following in a second phase. The Brocade VDX 6720 switches feature Brocade VCS Fabric technology, which enables Videocon to “flatten” its data centre networks, provide virtual machine (VM) mobility without network reconfiguration, and manage the entire fabric more efficiently.

“Clearly, a smart networking decision was required in order to address existing and potential bottlenecks arising from the adoption of data centre virtualisation. We conducted a thorough study of the available options—including six months of testing—before deciding on Brocade VDX switches as our data centre networking platform going forward,” added Samir Dhaga.

“Videocon d2h’s progress has been spectacular, which has necessitated the rapid adoption of next-generation networking technologies to match the business requirements,” said Edgar Dias, Regional Director for Brocade India. “Brocade Ethernet fabric solutions address Videocon d2h’s entire data centre networking needs: extreme speed, scalability, non-stop resiliency, VM-awareness, and automation in terms of manageability.”

Post-implementation, Videocon d2h is delighted that Brocade delivered in performance, application integration, connectivity, interoperability, and management integration beyond its expectations. It has decided that Brocade will be a key technology partner for the implementation of high-speed fabric technologies in their upcoming data centres.

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