Majority of Asian professionals want either a tablet or a hybrid as their next work computer

Microsoft has announced retail availability of the Surface Pro 3 in nine markets in Asia Pacific. The features of the Surface Pro 3 allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence, said the company. 

Source: Microsoft*.

In a recently-commissioned survey of 2,900 working professionals in eight markets across Asia Pacific, 50% of respondents in the region said that they are no longer desk-bound at work. In addition, 79% of working professionals in Asia Pacific own three or more types of devices, and 41% of respondents carry both their tablet and laptop with them at all times.

Source: Microsoft*.

More than four in ten (43%) of respondents felt that they would get the best experience for both work and play from a hybrid or laptop than a standalone tablet. The top three frustrations about a tablet listed are lack of processing power, inability to use a mouse and lack of applications. In fact, three in ten (30%) of respondents chose a hybrid as their preferred device for their next purchase, which was tied in first place with tablet devices (30%) followed closely by laptops (27%).

“Our research is clear: people want just one device that does everything,” said Alvaro Celis, Vice President, Microsoft Asia Pacific “The next era of personal computing is not just about tablets and smartphones, it’s also about powerful devices that harmonise our digital work and digital life. Our vision is that Surface Pro 3 is the tablet that can replace your laptop — packing all the performance and utility of a fully powered laptop into a thin, light and beautifully designed tablet. You’ll love being able to carry one device for your next class, workday or weekend getaway knowing you have all the power you need and the convenience you want.”

In Singapore, the Sentosa Development Corporation has committed to adopting the device for its senior management team. “In moving towards a paperless and mobile work environment, Sentosa Development Corporation invited quotations for a device that would enable our employees to do more while on-the-go. The Surface Pro 3 has shown that it can be a highly portable yet productive hybrid device. We are excited to be one of the first organisations in Asia Pacific to pilot this technology to enhance our service levels and better deliver the Sentosa experience for our guests,” said Eu Kwang Chin, Division Director, IT, Sentosa Development Corporation.

In addition, Asia Pacific organisations such as Coca-Cola Amatil in Australia and Lotte Shopping in Korea are also just a few of the commercial customers who are planning to adopt Surface Pro 3. Globally, companies including the Mandarin Oriental, BMW Group and LVMH – Moët Hennessy Louis Vuitton have already committed to purchasing and deploying the device inside their organisations.

The Surface Pro 3 is now available across nine markets in Asia, including Australia, mainland China, Hong Kong, Korea, Malaysia, New Zealand, Singapore, Thailand and Taiwan, and in 28 markets globally. To support its commercial customers, Microsoft has appointed close to 50 partners in Asia Pacific to support the Surface Pro 3. In Singapore, Microsoft Singapore has appointed four business resellers, AsiaPac Distribution, Dimension Data, SoftwareOne, and UIC Asian Computer Services.

*Results of a survey of 2,900 working professionals in Australia, New Zealand, Singapore, Hong Kong, Taiwan, Thailand, Korea and Malaysia. View the full infographic here.