"The outlets for watching video content are proliferating and consumers are embracing the flexibility of watching programming on the best available screen. Advertisers are following suit in terms of utilising the best screen available to reach consumers," said Scott Ferber, Chairman and CEO, Videology.
"Last quarter, multi-screen or screen-agnostic campaigns that ran on our platform in APAC almost doubled, showing the confidence that advertisers have in data and technology to achieve optimal results and reach their target audience across devices. The days of planning in siloes are truly shifting."
According to the analysis, which is based on 549 million impressions delivered via Videology's platform from April through June 2014, 19% of all campaigns in Q2 were delivered to more than one device – 13% were delivered to the PC and a mobile device, 5% to PC, mobile and connected TV, and 1% to PC and connected TV. Only 10% of campaigns ran across multiple screens in Q1 2014, compared to 19% in Q2.
Additional highlights from the Q2, 2014 APAC Video Market At-A-Glance infographic include:
The share of "Advanced" ads, which use targeting capabilities such as domain and geographical targeting, increased from 13% in Q1 2014, to 49% this past quarter.
Nearly all digital video campaigns in Q2 were purchased in a TV-like, reserved fashion, with guaranteed cost per thousand clicks (CPMs) as opposed to real time bidding (RTB) pricing models.
According to the analysis, which is based on 549 million impressions delivered via Videology's platform from April through June 2014, 19% of all campaigns in Q2 were delivered to more than one device – 13% were delivered to the PC and a mobile device, 5% to PC, mobile and connected TV, and 1% to PC and connected TV. Only 10% of campaigns ran across multiple screens in Q1 2014, compared to 19% in Q2.
Additional highlights from the Q2, 2014 APAC Video Market At-A-Glance infographic include:
The share of "Advanced" ads, which use targeting capabilities such as domain and geographical targeting, increased from 13% in Q1 2014, to 49% this past quarter.
Nearly all digital video campaigns in Q2 were purchased in a TV-like, reserved fashion, with guaranteed cost per thousand clicks (CPMs) as opposed to real time bidding (RTB) pricing models.
Consumer packaged goods (CPG) ads accounted for the most impressions on the platform in Q2 (35%), followed by non-alcoholic beverages (21%), which also saw the most growth on Videology's platform quarter-on-quarter.
The full Asia Pacific Video Market At-A-Glance infographic and other country-specific versions are available on the Videology website.
The full Asia Pacific Video Market At-A-Glance infographic and other country-specific versions are available on the Videology website.
*Images from the Asia Pacific Video Market At-A-Glance infographic for 2Q14. View the full infographic here.
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