NCR powers venue management at Singapore Sports Hub

Source: Singapore Sports Hub website. Map for the National Stadium. Located on a 35-hectare site in Kallang, the Singapore Sports Hub includes a 55,000-capacity National Stadium with a retractable roof and movable tiered seating; a 6,000-capacity OCBC Aquatic Centre; a 3,000-capacity OCBC Arena; a Water Sports Centre, the 41,000 sq m Kallang Wave mall and the Singapore Indoor Stadium, which seats up to 12,000. A museum and a library are also housed in the complex.

NCR, the consumer transaction technologies provider, has successfully deployed the NCR Venue Management solution at Asia’s newest sports and entertainment complex. The Singapore Sports Hub is a mega-sports complex with six venues, and one of the few facilities in the world that can host concurrent events, accommodating over 70,000 spectators at one time.

At the core of the project is NCR Venue Manager, an advanced point-of-sale (POS) and reporting system that is deployed in more than 250 stadiums and arenas globally. NCR Venue Manager was selected to streamline operations, deliver a high level of service and help bring a world-class experience in Asia’s newest sports and entertainment complex. It will provide Singapore Sports Hub with instant sales information from every POS device and retail outlet enabling it to accurately report, analyse and forecast sales for real-time inventory control and cash management.

“Singapore sports and music fans expect the in-venue experience to be world-class, enjoyable and hassle-free. NCR’s expertise and vast experience in venue management will help us fulfill our commitment to provide exceptional service to event-goers, while increasing our operational efficiency, reducing waste and keeping costs under control through their systems real-time reporting,” said Todd Smoots, General Manager, Sports Hub Catering.

In a move to better engage fans at the stadium, the Singapore Sports Hub partnered with NCR to provide several venue management solutions, including 317 touch-screen POS systems to reduce queues and serve fans at the food and beverage restaurants, corporate boxes and concession stands at the stadium. NCR also deployed its NCR Vitalcast digital signage solution throughout the complex. Vitalcast broadcasts content across 390 displays to create and share promotions, advertisements and event information to the fans.

“The NCR system puts the new Singapore Sports Hub at the forefront of venue technology by providing amazing flexibility, control and connectivity,” said Nick Wagnitz, NCR GM, Specialty Hospitality. “Easy-to-use, reliable technology that increases the speed of service is crucial for event venues that are focused on providing the best fan experience. Our solutions support Singapore Sports Hub‘s goals to engage fans and build its reputation as one of the world’s premier sports and entertainment destinations.”