The deployment allows the company to have better business visibility into different aspects of the global aviation operations, host more engaged employees, and enjoy projected savings of millions of dollars per year in the process. Once fully completed, it will also provide management with consolidated insights into subsidiaries such as Saudi Cargo, Saudi Catering and Saudi Ground Services.
"Before we worked with Microsoft, we had scattered information everywhere. We had many different business intelligence and incentive solutions, separate training and no standard platform to run all the environments," said Muhammad Albakri, Executive VP of Finance, Saudi Airlines. "The new BI solution from Microsoft maximises the value of information coming from multiple systems. We've started to run analyses and provide results to executives to help them track trends and react quickly and proactively."
Beginning in 2007, Saudi Airlines spent five years on a major overhaul of its IT infrastructure to automate and integrate the airline's core planning, scheduling, marketing and sales — including e-commerce, operations and back-office functions. It needed a business intelligence solution that could provide an integrated view of its data across its growing and expanding operations.
By working with Microsoft Consulting Services, Saudi Airlines was able to implement the foundation of its business intelligence solution in just 90 days, which provided fast payback time to recoup the investment. The solution is able to pull disparate data together for multiple sources for analysis, and provides dynamic dashboards, enterprise reports and customer reports that allow executives to view any subset of information and any level of detail they require. In addition, the airline is using a Windows 8.1 app to give a consolidated view of the data for its highly mobile workforce.
Since the implementation, the airline is seeing improved operational functions, such as passenger sales, revenue accounting, customer service, marketing and fraud prevention, which has increased Saudi Airline's overall efficiencies globally and saved millions of dollars annually.
With highly flexible, rich information now readily available through its business intelligence solution, Saudi Airlines has clear visibility into everything going on within its business, with its customers and in the marketplace, giving the airline a strong advantage over competitors.
"For us, the new BI solution is like turning on the headlights of a car on a curvy, dark road," Albakri said. "Without it, it really would be a sort of guessing game for how to tone our marketing or determine our pricing strategy or our service offering. So for Saudi Airlines it is a competitive advantage; it is a valuable tool."
Since the implementation, the airline is seeing improved operational functions, such as passenger sales, revenue accounting, customer service, marketing and fraud prevention, which has increased Saudi Airline's overall efficiencies globally and saved millions of dollars annually.
With highly flexible, rich information now readily available through its business intelligence solution, Saudi Airlines has clear visibility into everything going on within its business, with its customers and in the marketplace, giving the airline a strong advantage over competitors.
"For us, the new BI solution is like turning on the headlights of a car on a curvy, dark road," Albakri said. "Without it, it really would be a sort of guessing game for how to tone our marketing or determine our pricing strategy or our service offering. So for Saudi Airlines it is a competitive advantage; it is a valuable tool."
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