Krux boosts data science team

Krux, which provides cloud-based data management, has announced the appointment of data science expert Yacov Salomon to its growing Asia Pacific team. 

Source: Krux. Salomon.

Based out of Sydney, Salomon will take on a global data science role for Krux. Salomon has led data science teams at both BigCommerce, an e-commerce firm that has a presence in the US and Australia and Brandscreen, an Australian media trading desk firm that came out of administration earlier this year, following the award of a Ph.D in Mathematics from the University of Melbourne.

Stu Spiteri, MD Asia Pacific from Krux said, “This growth allows us to offer unrivalled full people data management solutions to our customers, delivering flexible, secure big data management and analytics, with real-time actionability. Our Australian team is now more than 10 members strong, and we don’t believe there’s any other provider who has demonstrated this level of commitment to the market.”

Krux established an Australian presence earlier this year, and includes News Corp Australia, Network Ten, Carsales, the REA Group and Cyber Communications of Japan (CCI) as customers.
Jonas Jaanimagi, Head of Media Strategy & Operations at online real estate company REA Group said, “The Krux data management plaform (DMP) has become an integral part of our data-driven marketing and media strategy. Its evolving capabilities will be critical to how we intend to enrich and further enable our digital audience data and insights moving forward. We’ve established a trusted partnership with the local Krux team and are confident, based upon our experiences thus far, that when it comes to us offering our customers best-in-class data-driven solutions matched with world class service we are in good hands."

Sam Granleese, Head of Insights and Analytics at portal Carsales added, “Working with Krux has been invaluable in helping us effectively leverage our data across multiple off-site platforms. The on-the-ground support has been fantastic, really allowing us to take back control over our data and maximise action the insights and value we can draw from this.