OPPO expects to be in 20 markets worldwide by end-year

OPPO, an electronic product manufacturer, plans to have a presence in 20 markets worldwide by the end of 2014. The company said during its global strategy launch in Singapore that it will build on its strong presence across Southeast Asia to create a footprint in the Middle East and Australia among other parts of the world. The company entered Australia in early September.

Source: OPPO.
Li speaks during the global
launch.

The global launch is part of OPPO’s strategy to bring its “Designed for Life” philosophy to the world. Speaking at the global launch, Sky Li, General Manager of the OPPO overseas mobile phone business, said: “At OPPO, we firmly believe that our customers deserve a product that is specially designed for them. Design matters because it transforms technology from a tool into an essential part of our day to day life. 

"We believe design is about giving people the solutions they need in a form they love. We are delighted today to be taking this philosophy to a global audience, bringing meticulous, innovative and trendsetting products to a wider audience that meet the specific needs of each individual market. This represents one more step in OPPO’s journey of enriching lives through our products. We are also particularly proud that OPPO’s employee family now includes members from so many markets worldwide.”

Beyond its strong customer base in China, OPPO currently holds the no. 4 position in Vietnam in terms of sales and is no. 5 in Thailand. The company also has 6.5% market share in Indonesia, making it no. 4 in the country. OPPO further ranked first in the Chinese 4G smartphone market in July 2014. 

The company introduced two smartphones during its global strategy launch: the N3, the world’s first phone with an automatic swivel camera, and the R5, the world’s thinnest smartphone.

Read the blog post on the new phones here.