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Monday, 10 November 2014

We can't live without smartphones, Cisco Connected World Technology Report finds

Generation (Gen) X and Millennial workers are using mobile devices like never before, according to the 2014 Cisco Connected World Technology Report* (CCWTR). Generation X, typically describes those born in the 1960s to 1980s, and Millennial workers or Generation Y are those born in the 1980s to the 2000s.

As in previous years, the CCWTR shows the mindset, expectations, and behaviour of the world's next generation of workers, but this year has added insights into Gen X and human resources workers, and how they value their connectivity (over physical needs), view their availability for work communications (24/7) and the consequent shaping of enterprise IT and security policy, product development and design, and the ability of businesses to compete.

The report, which includes inputs from India, China, Japan, Korea and Australia, also revealed that by the year 2020, the majority of Gen X and Y professionals believe that smartphones will be the workforce's most important "connected" device – while the laptop remains the workplace device of choice.

Overall, the CCWTR report demonstrates the fundamental ways in which technology is shaping the future of work and how the devices, apps and solutions preferred by these generations are enabling new ways of working – including the rise of the "Supertasker" who uses four devices – and changes in the way workers and businesses view remote working (44% of Millennials feel most productive in the office), and application use (six in 10 respondents prefer a pen and paper to the hottest note-taking app).

Key findings:

BYOS (bring your own stuff) is the New BYOD
BYOD is now pervasive: four in 10 HR professionals indicate all employees within their organisation are allowed to connect any device to their network in order to do their jobs. Elsewhere, BYOD is still a privilege: More than four out of 10 claim only select individuals in their companies (executives, sales, IT) are allowed to connect to the device of their choice. In Japan at least 25% of employees are not allowed to access corporate data at all on any mobile device, while in Australia, more than half use at least 10 devices in their daily lives.

Smartphones more precious than anything else
54% of Gen Y and 38 percent of Gen X professionals first look at their smartphone when waking up. Additionally, roughly one in 5 from both groups would be most concerned about their smartphone, if robbed. All respondents prefer smartphones to TVs, too.

The smartphone is important enough that over one-third would give up electricity in their homes for a week before giving up their smartphone. Most of those from Asian countries would choose to sacrifice sex for a month, including more than seven in 10 professionals in Japan, and maintain their smartphone instead.

In the year 2020, the largest proportion of respondents believe a worker's most important connected device will be a smartphone. Slightly more Gen X professionals believe a connected wearable device will be most important, compared to Gen Y professionals.

In exchange for a free smartphone with unlimited data service, more than four in 10 would allow their carrier/service provider access to all of the data and information stored within the phone. Within Asia Pacific, professionals from China are more willing to give access to their carrier/service provider, the government or their employer in return for free smartphone and unlimited data service – significantly more than other countries.

Laptops are still valued, however. If forced to choose one device, the largest proportion (about 40%) would select a laptop for both work and personal use. In China and India, a considerably larger proportion would select a desktop computer.

Apps, not websites
Only one quarter of Gen X and Gen Y professionals believe websites will always be prominent in our lives. While 21% think websites will be replaced by apps, though they do not anticipate it to happen within the next five years. On multiple occasions throughout the week, roughly one quarter indicate relying only on apps for an entire day. If they have to choose just one app, Facebook is the leading choice for a sole social media application for smartphones.

Said Rowan Trollope, Senior Vice President of Cisco Collaboration: "These days people in the office are looking for instant access to great communication and collaboration tools. And we expect these tools to be always on, global and available on any device, anywhere. The findings in the Cisco Connected World Technology Report provide businesses with insights that will give them a competitive advantage when it comes to IT decisions and HR processes. In fact, it suggests new approaches to consider deploying technology tools and solutions for the workplace. 

"Users will continue to drive adoption, while demanding a terrific experience with the products they use. We are focused on delivering that excellent experience as we bring them the tools to be more productive and work better, regardless of from where or at what time of day."

Added Lance Perry, Vice President of IT Customer Strategy and Success, Cisco: "The results of the Cisco Connected World Technology Report provide valuable insights into the care-abouts of our evolving workforce. Businesses should grab this opportunity to re-examine how they need to evolve in order to attract top talent and shape their business models. 

"Without a doubt, our world is changing to be much more Internet-focused and becomes even more so with each new generation. CIOs can plan and scale their networks now to address the security and mobility demands that the next-generation workforce will put on their infrastructure. At the same time, they can use this information to assess and evolve their corporate policies for a win-win transformation that will position technology as an enabler of collaboration and business success."

*The annual Cisco Connected World Technology Report examines the relationship between human behaviour, the Internet and networking's pervasiveness. Examining this relationship unearths data about how companies will remain competitive amid the influence of technology lifestyle trends. The fourth annual Cisco Connected World Technology Report was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the US. The global report, based on surveys of professionals between the ages of 18 and 50 in 15 countries, includes 100 respondents from each of 15 countries: the US, Canada, Mexico, Brazil, UK, France, Germany, Netherlands, Russia, Poland, India, China, Japan, South Korea and Australia.

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