According to Acronis' JJ Jager, EVP and GM – APJ and Global Emerging Markets, channel partners had been asking for help in transitioning to the cloud.
.jpg) |
| Source: Acronis. Jager. |
"We now offer Acronis Hosted Backup-As-a-Service (BaaS), which directly enables value added resellers (VARs), service providers and telcos to add new revenue streams with zero entry cost," he said.
This is a drastic departure from the two-tier distribution model that Acronis adopted over the past 10 years, Jager emphasised. "We sold to the distributor who in turn would sell it to the reseller. However, in the past several years we have had partners demanding backup without having to install the server in their premise as they were also feeling the pressure of losing customers whom they were unable to serve to the cloud. They just wanted to serve and help the customer but didn't have the knowledge nor wanted the burden of managing and hosting any infrastructure," he explained.
"We also got feedback from our channels that more and more businesses are looking at cloud as an option of their infrastructure. That is, what led us to develop a completely new solution that was exactly what the traditional channel was asking us to introduce - BaaS."
The new Acronis distribution model now includes helping traditional channels to offer hosted services without large investments or IT experience, in a multi-tiered and completely secure way, said Jager. "The Acronis Service Provider BaaS is aimed at VARs, distributors, managed service providers (MSPs) and cloud service providers who want to leverage on the latest eligible Acronis software products to provide backup and disaster recovery services to end customers, direct and/or via resellers," he said.
The new Acronis distribution model now includes helping traditional channels to offer hosted services without large investments or IT experience, in a multi-tiered and completely secure way, said Jager. "The Acronis Service Provider BaaS is aimed at VARs, distributors, managed service providers (MSPs) and cloud service providers who want to leverage on the latest eligible Acronis software products to provide backup and disaster recovery services to end customers, direct and/or via resellers," he said.
Although businesses typically worry about whether their data is secure in the cloud, Jager says that storing and hosting data in a cloud is far more secure than the data that is stored on hard disks in an office.
"At Acronis we are constantly working towards improving the security standards by using multiple security protection levels like encryption and passwords. All backup data is encrypted using government grade 256-bit AES before uploading to the Internet. With such multiple level security, the backup data is protected from any unauthorised access," he said.
Acronis maintains two highly secure data centres in Asia, Jager disclosed. The new data centres, in Singapore and Japan, bring localised data protection to Asian customers. "Our data centres meet the highest industry requirements through Uptime Tier 4 certification. This helps in not only building trust among our customers but also work with many other local partners in the different countries to be able to offer similar offerings to the channel," Jager noted."Businesses want to have the data close but far enough so that it is secured from disasters. In the US, businesses want the data within around 150 miles (250km) of the primary site, while in Europe and Asia Pacific, they want the data primarily within the same country as the primary site. Acronis is constantly working with the clients and partners to fulfill their needs. And with our partnerships built up in other countries, we will be able to deliver high quality data protection services around the globe."
Acronis has also worked to address other major customer concerns. Businesses worry about how fast backups occur, for example.
"We continuously work on optimising the speed and the packaging of the data to be transferred to ensure that it gets transferred better," he said. "We do intelligent backups, meaning that irrespective of the number of copies on your PCs and servers, Acronis makes sure that there is no data duplication using Acronis AnyData technology," Jager said.
"At Acronis we are constantly working towards improving the security standards by using multiple security protection levels like encryption and passwords. All backup data is encrypted using government grade 256-bit AES before uploading to the Internet. With such multiple level security, the backup data is protected from any unauthorised access," he said.
Acronis maintains two highly secure data centres in Asia, Jager disclosed. The new data centres, in Singapore and Japan, bring localised data protection to Asian customers. "Our data centres meet the highest industry requirements through Uptime Tier 4 certification. This helps in not only building trust among our customers but also work with many other local partners in the different countries to be able to offer similar offerings to the channel," Jager noted."Businesses want to have the data close but far enough so that it is secured from disasters. In the US, businesses want the data within around 150 miles (250km) of the primary site, while in Europe and Asia Pacific, they want the data primarily within the same country as the primary site. Acronis is constantly working with the clients and partners to fulfill their needs. And with our partnerships built up in other countries, we will be able to deliver high quality data protection services around the globe."
Acronis has also worked to address other major customer concerns. Businesses worry about how fast backups occur, for example.
"We continuously work on optimising the speed and the packaging of the data to be transferred to ensure that it gets transferred better," he said. "We do intelligent backups, meaning that irrespective of the number of copies on your PCs and servers, Acronis makes sure that there is no data duplication using Acronis AnyData technology," Jager said.
No comments:
Post a Comment