According to the report, the global customer analytics market is forecast to grow from US$1.6 billion in 2014 to $4 billion by 2019. While North America and Europe are expected to be the biggest markets in terms of revenue contribution, Asia-Pacific (APAC), and Middle East and Africa (MEA) are expected to experience increased market traction during the forecast period.
MarketReportsHub.com is also forecasting that the global customer experience management (CEM) market will grow at 17% CAGR, from US$3.77 billion in 2014 to US$8.39 billion in 2019. The usage of mobile and social media touch points is increasing rapidly for sharing views and ideas. In order to get globally connected, companies must monitor these touch points and follow up with their customers by understanding their needs and wants for improving customer loyalty and experience.
The YoY growth rates of text analytics are expected to be the highest throughout the forecast period. This technology identifies the general market trends for customer needs, provide early warnings of any problems, and help to suggest improvements in the product lifecycle period that help to improve the customer experience.
Companies profiled in the CEM market report include Adobe Systems, Alcatel-Lucent, Amdocs, Cisco Systems, Ericsson, Huawei, Hewlett-Packard, IBM, Nokia Siemens Networks and Oracle.
APAC in particular is expected to show a potential growth terms of highest compound annual growth rate (CAGR) for the overall forecast period due to increasing adoption of e-commerce. The MEA market is only starting out on customer analytics and could be the best market for investment for next five years.
Companies profiled in the research include Actuate Software, Angoss Software, FICO, IBM, Oracle, Pitney Bowes, SAP, SAS Institute, Teoco and Verint System.
Companies profiled in the research include Actuate Software, Angoss Software, FICO, IBM, Oracle, Pitney Bowes, SAP, SAS Institute, Teoco and Verint System.
MarketReportsHub.com is also forecasting that the global customer experience management (CEM) market will grow at 17% CAGR, from US$3.77 billion in 2014 to US$8.39 billion in 2019. The usage of mobile and social media touch points is increasing rapidly for sharing views and ideas. In order to get globally connected, companies must monitor these touch points and follow up with their customers by understanding their needs and wants for improving customer loyalty and experience.
The YoY growth rates of text analytics are expected to be the highest throughout the forecast period. This technology identifies the general market trends for customer needs, provide early warnings of any problems, and help to suggest improvements in the product lifecycle period that help to improve the customer experience.
Companies profiled in the CEM market report include Adobe Systems, Alcatel-Lucent, Amdocs, Cisco Systems, Ericsson, Huawei, Hewlett-Packard, IBM, Nokia Siemens Networks and Oracle.
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