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| Source: Wedong website. |
Singapore-based Yummi Media Group (Yummi), a digital media company which creates premium interactive content for second screen engagement, has announced an exclusive licensing and partnership agreement with Wanda cinema chain in China. Chinese cinema-goers will be able to access movies and interactive content from Yummi's new mobile app, WeDong, through the partnership.
Known as 'cinime' outside of China, the app enables audiences to use their smartphones to interact and engage with content on the big screen without the need for a cellular or Wi-fi connection.
According to PT Tan, Chairman of Yummi Media Group: "This partnership with Wanda adds 15% of the world's total cinema screens to Yummi's rapidly expanding global cinema network. This is a milestone deal that not only empowers an increasingly mobile-savvy Chinese population with access to Yummi's leading mobile cinema app but also welcomes Wanda, the world's largest cinema owner, into the Yummi universe."
Alastair Simpson, CEO of Yummi Media Group said: "Interactivity and audience engagement are at the heart of everything we do and we are applying this philosophy to the cinema sector on a global scale. We are extending the reach and effectiveness of cinema as a medium by creating an international network of strategic partnerships and achieving a critical mass of users who consider mobile as their 'ultimate cinema companion'.
"Although the application of WeDong/cinime is currently focused on the global cinema industry, there are broader windows of opportunity in the TV, sporting, live events and telecom sectors that represent huge commercial potential. Development in these growth sectors is currently under way."
Known as 'cinime' outside of China, the app enables audiences to use their smartphones to interact and engage with content on the big screen without the need for a cellular or Wi-fi connection.
According to PT Tan, Chairman of Yummi Media Group: "This partnership with Wanda adds 15% of the world's total cinema screens to Yummi's rapidly expanding global cinema network. This is a milestone deal that not only empowers an increasingly mobile-savvy Chinese population with access to Yummi's leading mobile cinema app but also welcomes Wanda, the world's largest cinema owner, into the Yummi universe."
Alastair Simpson, CEO of Yummi Media Group said: "Interactivity and audience engagement are at the heart of everything we do and we are applying this philosophy to the cinema sector on a global scale. We are extending the reach and effectiveness of cinema as a medium by creating an international network of strategic partnerships and achieving a critical mass of users who consider mobile as their 'ultimate cinema companion'.
"Although the application of WeDong/cinime is currently focused on the global cinema industry, there are broader windows of opportunity in the TV, sporting, live events and telecom sectors that represent huge commercial potential. Development in these growth sectors is currently under way."
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