Pages

Tuesday, 13 January 2015

App store sees nearly half a billion US dollars spent in the first week of 2015

Source: Apple website.

Apple said the first week of January 2015 has set a new record for billings from the App Store, with customers around the world spending nearly half a billion US dollars on apps and in-app purchases. New Year’s Day 2015 marked the single biggest day ever in App Store sales history, the company said. 

These milestones follow a record-breaking 2014, in which billings rose 50% and apps generated over US$10 billion in revenue for developers. The introduction of iOS 8, the most significant iOS update ever, gave developers the ability to create new apps which proved popular with App Store customers around the world.

“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” said Eddy Cue, Apple’s Senior VP of Internet Software and Services. “We’re so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over US$25 billion.”

“We could never have dreamed of this level of success, with Crossy Road only being available on the App Store for the last six weeks of the year,” said Matthew Hall, Co-founder of Australia's Hipster Whale. “In a couple of months we were able to create a simple, fun game that was featured on the App Store and climbed to the top of the App Store charts around the world—it’s amazing.”

Developer innovation on the App Store in 2014 was fueled by iOS 8 featuring Swift, a powerful new programming language that makes it even easier for developers to create apps, as well as the introduction of robust frameworks HealthKit and HomeKit. HealthKit lets health and fitness developers share data with the Health app while HomeKit is a framework allowing developers to create software that discovers, configures, communicates with and controls devices for home automation. iOS 8 also introduced developers to Metal, a graphics technology created to maximise the performance of the A7 and A8 chips, which is being embraced by major game developers around the world.

In 2014, the App Store also unveiled new features for developers including app previews and app bundles, TestFlight for beta testing pre-release apps, an expanded Kids Category to showcase apps specifically made for children under 12, China UnionPay as a payment option for customers in China and Apple Pay, making secure purchases even easier.

Apple launched the App Store in 2008, and since then, an entire industry has been built around app design and development. The App Store offers more than 1.4 million apps for iPhone, iPad and iPod touch users in 155 countries around the world, with more than 725,000 of these apps made for iPad. App Store customers can choose from apps in 24 categories, including games, social networking, photo & video, sports, health & fitness, travel, kids and many more.

Developers can find out about distributing their apps on the App Store here.

No comments:

Post a Comment