Linda Sui, Director at Strategy Analytics, said, "China smartphone shipments grew 17% annually from 93.6 million units in Q1 2014 to 109.8 million in Q1 2015. China smartphone growth on an annualised basis has slowed from 39% to 17% during the past year, due to increasing penetration maturity. This is the first quarter that China's smartphone annual growth rate has been lower than the global average since 2010."
Neil Mawston, Executive Director at Strategy Analytics, added, "Xiaomi has maintained the no. 1 smartphone position in China for three quarters in a row, due to solid demand for its popular Redmi models. However, Xiaomi's rapid growth is now coming to an end, and it has delivered negative sequential growth in China for the past two quarters.
"In contrast, Apple is growing swiftly in China at the moment. Apple shipped 13.5 million iPhones in China during Q1 2015, holding its ranking as the number two smartphone vendor for the second straight quarter. Apple captured 12% share in China in Q1 2015 and it has narrowed the market share gap with Xiaomi to less than 1%. Apple's new iPhone 6 and 6 Plus models are proving wildly popular with Chinese consumers and, if current trends continue, Apple could become China's largest smartphone vendor in the second half of this year."
Woody Oh, Director at Strategy Analytics, added, "Huawei shipped 11.2 million smartphones and held on to third position with 10% market share in China in Q1 2015, rising steadily from 9% a year ago. The Mate7, Ascend P6 and Honor series are among the main smartphone models driving Huawei's growth. Huawei has significantly improved its product design and successfully expanded its online retail presence in China this year, enabling it to become a major smartphone player in the country."
China Smartphone Vendor Shipments and Marketshare in Q1 2015*
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Woody Oh, Director at Strategy Analytics, added, "Huawei shipped 11.2 million smartphones and held on to third position with 10% market share in China in Q1 2015, rising steadily from 9% a year ago. The Mate7, Ascend P6 and Honor series are among the main smartphone models driving Huawei's growth. Huawei has significantly improved its product design and successfully expanded its online retail presence in China this year, enabling it to become a major smartphone player in the country."
China Smartphone Vendor Shipments and Marketshare in Q1 2015*
China Smartphone Vendor Shipments (Millions/Units)
|
Q1 '14
|
Q2 '14
|
Q3 '14
|
Q4 '14
|
Q1 '15
|
Xiaomi
|
10.6
|
14.5
|
17
|
15.7
|
14
|
Apple
|
7.8
|
5.0
|
4.9
|
13.4
|
13.5
|
Huawei
|
8.0
|
11.9
|
9.6
|
11.9
|
11.2
|
Others
|
67.2
|
70.6
|
73.5
|
82.0
|
71.1
|
Total
|
93.6
|
102.0
|
105
|
123.0
|
109.8
|
China smartphone vendor market share (%)
|
Q1 '14
|
Q2 '14
|
Q3 '14
|
Q4 '14
|
Q1 '15
|
Xiaomi
|
11.3
|
14.2
|
16.2
|
12.8
|
12.8
|
Apple
|
8.3
|
4.9
|
4.7
|
10.9
|
12.3
|
Huawei
|
8.5
|
11.6
|
9.1
|
9.7
|
10.2
|
Others
|
71.9
|
69.3
|
70
|
66.6
|
64.7
|
Total
|
100
|
100
|
100
|
100
|
100
|
Total growth: year-over-year (%)
|
38.9
|
29.4
|
31.9
|
34.7
|
17.3
|
China Smartphone Vendor & OS Marketshare in Q1 2015, published by the Strategy Analytics Handset Country Share Tracker (HCST) service
*Numbers are rounded.
*Numbers are rounded.
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