Gillette teams up with Stark Industries to soup up razor technology

Gillette and Stark Industries have joined together to create a better razor using Avengers-inspired technology in a tie-up with Marvel.

“Gillette has developed one of the best shaving technologies around, but we wanted to see how Avengers-inspired technology would work in a razor,” said Abe Zimmer of Stark Industries is quoted in a statement sent out by Gillette.

Four razor prototypes have been created, modelled after various Avengers characters: 

Source: Gillette. These four razor prototypes are "Coming soon.. maybe".

• The Repulsor1 with Exoblade has an Arc Reactor Technology that generates a perpetual energy supply to obliterate face hairs with Uni-beam pulse bolts. 
• The Gillette XL Gamma with stress-triggered sensors and an unstable molecular structure can increase up to 700% in razor mass and brute shaving force. 
• The Gillette Ultra Strike is rebuilt with Super Soldier Technology and has a rare Vibranium-coated Shield Cartridge that shoots out from the handle to cut targeted hairs. 
• The Gillette Thunder scorches hairs to the follicle with micro-lightning and an honour-based gyro-gravity field to make it borrow-proof. 

“Certainly, Stark Industries has access to technology much different than Gillette has developed over our 110 years in the grooming business,” said Stew Taub, Director of Shave Care R&D at Gillette. “We are excited to see what happens in testing as the Avengers-inspired technology is incorporated into the razors.”

View the associated video here.