MarketsandMarkets global forecast for business intelligence and analytics through to 2020

According to Business Intelligence and Analytics Software Market by Segment (BI platforms, CPM Suite, Advanced and Predictive Analytics, Content Analytics, Analytics Application), by Services, by Deployment Mode, by Org. Size, by Verticals, by Regions - Global Forecast to 2020 by MarketsandMarkets, the business intelligence (BI) and analytics software market is expected to grow from US$17.9 billion in 2015 to US$26.78 billion by 2020, at a CAGR of 8.4%.

Large enterprises have the data support system and adequate capital to invest in business-optimisation software, though SMBs are also making use of it through cloud-based services. There is an acute shortage of knowledgeable and skilled workers with the technical capability to make full use of the applications, however.Other trends in this market include self-service BI and mobile BI. The most activity is seen in healthcare, BFSI and retail.

Many niche players have emerged, gaining market share through innovative integrated software and insightful dashboards. The major playors here include IBM, Oracle, SAP, SAS, Microsoft, Micro Strategy, Qlik Technologies, Information Builders, and Tableau Software.