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| The Singtel Cheer Aggregator will make use of analyses from the Amobee Brand Intelligence platform. The visualisation here shows which topics are cold (dark blue) and which are hot (red), amount of interest through the size of the circle, plus proximity of a theme to other themes. |
Singtel is on a mission to get everyone in Singapore behind Team Singapore at the coming SEA Games, which will be hosted in Singapore from 5 to 16 June this year.
As Singaporeans go online to share their views and show support for Team Singapore at the events, Singtel will be aggregating and analysing these activities, conversations and sentiments, to derive unique insights.
For the first time in Singapore, Singtel will be able to draw on information from Internet platforms – websites, blogs, videos, social media and more – to show what the community is discussing and reading regarding Team Singapore. It will identify and rank the audience’s interests by trending associations, such as a specific topic, athlete or sport. This analytics initiative is called the Singtel Cheer Aggregator.
Powered by Amobee Brand Intelligence insights, the Singtel Cheer Aggregator tracks not just what people say* on social media platforms, but also the content they consume from across millions of webpages, tweets, postings, articles and videos.
“Singtel Cheer Aggregator will reflect the collective support from within the community and present it in a visual way. The technology is able to provide a 360-degree view of both online and on-ground activities without the need for tags or hashtags,” said Yuen Kuan Moon, CEO Consumer Singapore, Singtel. “We look forward to seeing the swell of support as fans join in and root for Team Singapore every step of the way.”
The live data will be showcased on Singtel TV, at the Sports Hub and on Singtel’s SEA Games microsite. According to Yuen, fans can interact with the data in real-time; for example, they might observe that there is low attendance for a particular sport and choose to support it in person.
"The sky is the limit," he said. "It depends on how Singapore wants to show its support for the athletes."
Singtel will also use videos to shine the spotlight on our Team Singapore athletes and the people who have been their guiding lights. Six Team Singapore athletes will be featured spotlighting the people who inspire them.
“In addition to our sponsorship and multimedia support for the SEA Games, we want to recognise the many extraordinary people that are at the heart of the Games,” said Yuen. “We want to focus on – and rally the nation to cheer for – every single person who has in some way or other contributed to the SEA Games. This includes the everyday Singaporeans working in the shadows, who share a common dream with our sportsmen and women, and who are as deserving of recognition.”
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| From left: Senior Physiotherapist with the Singapore Sports Institute Yeo Hwee Koon, who inspires national wu shu athlete Vera Tan; Jasmine Ser, national shooter, who is inspired by her sister and former national shooter Adrienne Ser; Nila, the mascot for the SEA Games 2015; and Singtel's Yuen Kuan Moon, CEO Consumer Singapore. |
“The Singapore National Olympic Council is delighted to partner Singtel in their quest to rally Singaporeans to cheer for our Team Singapore athletes, as well as the people who have inspired them. As Team Singapore athletes and officials prepare for the final stretch leading up to the SEA Games, the support from the nation will certainly give them the added encouragement to strive for the best,” said Chris Chan, Secretary-General, Singapore National Olympic Council..
The videos will be available online, on Singtel TV, on screens at Singtel shops and at events across the island.
As the Official Pay TV Broadcaster, Singtel will deliver the SEA Games to Singaporeans island-wide across multiple platforms. From 5 to 16 June, Singtel TV subscribers can catch the action free on two dedicated channels (Channel 134 and 135), with live feeds and customised programming.
For those on the move, the Games will also be available on the Singtel TV GO mobile app for free to everyone in Singapore. The app can be downloaded via Google Play and the Apple App Store with no subscription required.
Singtel had previously announced its commitment as the SEA Games’ Official Multimedia Partner, with sponsorship of over S$15 million worth of multimedia solutions and technology infrastructure. The telco has been supporting Team Singapore since 2012.
Interested? Click to see Singtel’s community activities for the SEA Games.
*The Amobee Brand Intelligence platform currently tracks content in English but is evolving towards supporting all Roman languages. Asian languages are in the pipeline.
posted from Bloggeroid
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