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| Source: OUP. |
Eye Tracking: A comprehensive guide to methods and measures by Kenneth Holmqvist, Marcus Nyström, Richard Andersson, Richard Dewhurst, Halszka Jarodzka, and Joost van de Weijer*, is a reference into the technique which is often used to determine the best human-computer interface.
The 560-page (ISBN 978-0-19-873859-6) reference work for anyone in the sciences considering conducting research involving eye-tracking has just been released in paperback in March 2015.
According to the authors, we make three to five eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, there has been growing interest in monitoring and measuring these eye movements, with a view to understanding how we attend to and process the visual information we encounter.
The ability to record eye-movements has helped advance science, but also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. The book provides hands-on advice such as evaluating and acquiring an eye-tracker, planning and designing an eye tracking study, and recording as well as analysing eye-movement data. According to the authors, we make three to five eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, there has been growing interest in monitoring and measuring these eye movements, with a view to understanding how we attend to and process the visual information we encounter.
This book is also available as a hardback and an e-book. The paperback version costs £35.
*Kenneth Holmqvist is an Associate Professor in Cognitive Science at Lund University, where he founded the eye-tracking laboratory in 1995 now the Humanities Laboratory. Marcus Nyström currently works in the Humanities Laboratory at Lund University. Richard Andersson is a PhD student in cognitive science and a Technician at the Lund University Humanities Laboratory. Richard Dewhurst is a post-doctoral Researcher at the Humanities Laboratory. Halszka Jarodzka is an Assistant Professor at the Centre for Learning Sciences and Technologies at the Open University of the Netherlands. Dr Joost van de Weijer is affiliated with the Centre for Languages and Literature and at the Humanities Laboratory, both at Lund University.
*Kenneth Holmqvist is an Associate Professor in Cognitive Science at Lund University, where he founded the eye-tracking laboratory in 1995 now the Humanities Laboratory. Marcus Nyström currently works in the Humanities Laboratory at Lund University. Richard Andersson is a PhD student in cognitive science and a Technician at the Lund University Humanities Laboratory. Richard Dewhurst is a post-doctoral Researcher at the Humanities Laboratory. Halszka Jarodzka is an Assistant Professor at the Centre for Learning Sciences and Technologies at the Open University of the Netherlands. Dr Joost van de Weijer is affiliated with the Centre for Languages and Literature and at the Humanities Laboratory, both at Lund University.
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