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| Source: Epson. From left: Robin van Persie, Radamel Falcao and Tyler Blackett. |
Innovation and technology specialist Epson and Manchester United announced a further renewal of their global sponsorship agreement on 22 May. The agreement reconfirms Epson as the club's Official Office Equipment Supplier until the end of the 2017/18 season. The companies first joined forces in 2010.
The renewal reflects the success to date of the partnership in helping Epson to engage more with its customers in key markets and enhance its global brand awareness. Now seeking to leverage its technologies in the office, commercial, healthcare, sports and other markets, Epson believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses.
Under the terms of the agreement, Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment. Although they compete in different environments, Epson believes the two organisations share a common commitment to continuous improvements in performance and innovation and to being an indispensable part of the community and the lives of customers and fans.
The renewal reflects the success to date of the partnership in helping Epson to engage more with its customers in key markets and enhance its global brand awareness. Now seeking to leverage its technologies in the office, commercial, healthcare, sports and other markets, Epson believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses.
Under the terms of the agreement, Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment. Although they compete in different environments, Epson believes the two organisations share a common commitment to continuous improvements in performance and innovation and to being an indispensable part of the community and the lives of customers and fans.
"The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organisations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams,” said Ian Cameron, General Manager of Brand Communications at Epson.
Manchester United’s Group Managing Director, Richard Arnold added, "Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. We are happy to have played our part in this expansion, introducing its fantastic products to our global fanbase. An example of this is Epson's innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide.
"This is the second time Epson has extended its relationship with the Club – demonstrating the value that partnering with Manchester United brings to both the Club and to the partner.”
Interested?
Watch the 3D projector commercial.
Manchester United’s Group Managing Director, Richard Arnold added, "Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. We are happy to have played our part in this expansion, introducing its fantastic products to our global fanbase. An example of this is Epson's innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide.
"This is the second time Epson has extended its relationship with the Club – demonstrating the value that partnering with Manchester United brings to both the Club and to the partner.”
Interested?
Watch the 3D projector commercial.
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