MDM market to fuel mobile CRM industry

Research firm Technavio, has published Global MDM Market 2015-2019, which forecasts a CAGR of 25.40% for mobile device management from 2014 to 2019.

Source: Technavio.

MDM software provides a high level of security on both company-owned and employee-owned devices across the enterprise. Technavio says that the increasing usage of personal devices is paving the way for the growing usage of MDM solutions in enterprises. It notes that more than 55% of employees use their personal devices at work to make calls, while about 20% use them for text messages. 

“The market is witnessing the development of modern customer intelligence solutions. The mobile dimension and its interface with applications will give customer relationship management (CRM) solutions another area of interest,” says Faisal Ghaus, Vice President of Technavio.

“Mobile access to CRM systems provides improved functionality, especially to sales and service teams, for approaching customers and maintaining customer relationships.”

The market will be buoyed by increasing adoption of bring your own device (BYOD) policies, increasingly sophisticated devices, more mobile platforms, and easier-to-manage enterprise applications, Technavio said. It expects to see the industry develop mobile CRM applications, demand from SMEs as well as
higher adoption of software-as-a-service (SaaS)-based MDM solutions in developing countries. Market consolidation is probable.

Key vendors mentioned in the report include Citrix Systems, Good Technology, MobileIron and VMware through AirWatch.