Microsoft brings cloud, big data and mobile together for sports in Real Madrid app

Microsoft has launched the Realmadrid mobile app on three mobile platforms, giving Real Madrid’s fans around the world more ways to connect with their team as well as amongst themselves. The app is the result of a partnership with Real Madrid C.F. to accelerate the digital transformation of the football club through technology. 

Source: Microsoft blog.

"Fifty years ago, a team’s ecosystem revolved around the pitch, and ticket sales and merchandising at the home stadium. The fan experience depended on whether or not you were in the stadium for a live game. For Real Madrid, now “the new playing field is the world” as their 450 million global fans can interact with the club in many ways: via real-time digital content, live events and following the players behind the gates," said Orlando Ayala – Chairman & CVP Emerging Businesses, Microsoft  in a blog post announcing the new app. 

Ayala explained that prior to the app, Real Madrid could only communicate to its fans, or in one direction. The app allows the football club to receive real-time feedback, so it can better understand what its fans want and share relevant content accordingly.

"Our vision is to not only change the game for the fans, but revolutionise the entire sports industry. For clubs, we will build the technology infrastructure, including software and cloud services, to help teams operate more efficiently across its business units. This includes the development of an ecosystem of services and IT partners specialised in sports and that share our common passion for hyper connected fans anytime, anywhere and on any device. The vision too sees the club employees, coaches and players using Microsoft technology such as Surface, Windows Phone and Microsoft Band to help player performance during training and on the field," he added.

The solution is built on the Microsoft Cloud platform and leverages technologies like Microsoft Office 365 and Dynamics CRM Online as well as big data visualisation tools like Power BI.

Interested?

Download the app for Windows Phone, iOS and Android,