The media and entertainment market in China has been transformed by the growing adoption of cloud services by vendors and interest in mobile phones and tablets from increasingly affluent users, says Technavio, a tech-focused research firm.
Cloud computing services have the advantage of being able to serve various channels, which in turn allow mobile device users to access digital content such as games and music stored in remote servers from anywhere they choose.
“Cloud computing services are rapidly being adopted by firms because of the enhanced portability, which allows subscribed users access to the digital content stored in remote servers irrespective of the device used by them,” says Faisal Ghaus, Vice President of Technavio Research. “Consumers are gradually switching to the access-based approach, where they can subscribe to digital music libraries stored in the cloud.”
The media and entertainment market in China is expected to grow at a CAGR of 11.29% form 2014 to 2019, Technavio said, listing China Central Television, Dalian Wanda Group, Enlight Media Company, Shanghai Media Group (SMG), Television Broadcasts, and Tencent Holdings as key vendors in the market.
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View the Media and Entertainment Market in China 2015-2019 report.
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