Global mobile entertainment market sees more women, children take on gaming

Technavio has published a new report on the global mobile entertainment market, which it defines as including mobile games, mobile music, and mobile TV.

The company notes that the rapid growth of the global mobile games market can be attributed to the increased use of smartphones and tablets for gaming and entertainment. “We estimate that more than 60% of users play games on their mobile devices, and nearly 65% of the money invested on smartphones and tablets is for games,” says Faisal Ghaus, Vice President of Technavio.

“The increased number of women and children playing games has changed the focus of vendors from traditional sales to the sales of virtual goods, subscription-based games, ad-based games, and games as a service.”

The company says is expected to grow at a CAGR of almost 18% from 2015 to 2019, naming Activision Blizzard, Apple,  Electronic Arts, freenet digital, Google, QuickPlay Media, Rovio International and Spotify as key vendors. Privacy and security concerns are potential challenges, however.

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View more details about the report.