Qlik partners Inverted Edge and Deloitte Digital to create in-store digital shopping experience

Qlik, a visual analytics provider, has collaborated with Inverted Edge, a Singapore-based online retailer, and Deloitte Digital, a design and development agency, to launch what it says is Singapore’s first in-store digital shopping experience.

Source: Inverted Edge website.

The in-store solution at Scotts Square mall features a showcase of photos and stories from customers, shared on social media, about the clothes they wear and their related stories. Debra Langley, Chief Executive Officer at Inverted Edge explains: “As a garment is worn as part of a lifestyle, it takes on a life and emotional quotient all of its own, developing a story between the wearer and the items purchased. We want to develop something that captures these relationships, and from a business standpoint, understand what fuels our shopper’s purchasing decisions.”

Built on Qlik Sense and HTML5 mashups, Inverted Edge’s in-store digital solution taps visualisation and storytelling features as well as standard APIs to deliver an interactive and personalised digital experience for customers. The design scales from large in-store touchscreen displays to personal devices such as phones and tablets.

The framework allows Inverted Edge to manage and study purchasing data to identify key factors that drive customers’ decisions to purchase high quality items that are designed to be worn for more than a couple of seasons. This enables the company to discover what it is their customers are looking out for, and tailor their services to customer needs.

“Truly innovative experiences emerge not only from new technologies, but from a radically new understanding of business. Inverted Edge is planning something quite unique in its use of digital technology,” said Donald Farmer, Qlik’s US-based Vice President of Innovation and Design.