Mayank Kapoor, Research Manager, ICT - Data Centre & Cloud Computing, Asia Pacific at Frost & Sullivan said that Telstra's focus on developing a multi-cloud platform and orchestration capability was central to its success in the region as most enterprises today are in the process of implementing a hybrid IT environment.
"Telstra's ability to support hybrid IT was further enhanced through a series of partnerships with market leaders such as Cisco, VMware and IBM that supplement its existing services portfolio. The company's continuing focus on delivering mature and flexible cloud and network services at scale across the Asia-Pacific region position it as a 'Champion' in the Asia-Pacific telco cloud services market," he added.
Avinash Sachdeva, Senior Industry Analyst, ICT Telecoms, Asia Pacific at Frost & Sullivan said that Telstra is Australia's leading fixed-broadband service provider with more than 46% subscriber market share.
He noted that in 2014, Telstra enhanced the overall value it offered to its customers and increased its fixed-broadband market share, service revenues, and customer net promoter scores.
"To cater the increasing customer expectations related to speed, coverage, and need for more household family connections, it upgraded its network infrastructure to improve line speeds and introduced market leading Wi-Fi technology in home. It also upgraded and simplified its broadband packages to include competitively priced Foxtel IP TV services, generous data quotas, and lower call tariffs," said Sachdeva.
He added that in November 2014, Telstra offered free public trial to over 1,000 Wi-Fi hotspots, as part of its strategy to build Australia's largest Wi-Fi network with more than 2 million sites nationally, over the next five years. "Once ready, Telstra's broadband customers will gain exclusive access to this new network that will enable them to take their home broadband allowance away from their homes," Sachdeva said.
Sandeep Bazaz, Industry Analyst, ICT, Asia Pacific at Frost & Sullivan added that Telstra has demonstrated exemplary performance in the managed services market by putting together a compelling end-to-end value proposition.
Telstra focused on three key areas in 2014: establishing a strong unified communications and collaboration portfolio; enhancing its infrastructure hosting capabilities across more regions and making significant investments in the intelligent network.
"To enhance its network capability offering, Telstra acquired Bridgepoint, O2 and Pacnet in 2014. The Pacnet acquisition was especially noteworthy. While it provided Telstra with access to a large undersea cable capacity and a network of data centrer in the region, it also allows them access to an industry leading software-defined network (SDN)-enabled Pacnet Enabled Network," he said.
Stuart Bird, Telstra's Director Fixed Broadband and Bundled Products and Services said, "The win is an acknowledgement that we're listening and acting on what our customers tell us is important to them. In particular, for our fixed broadband customers, this has meant offering better connectivity in and out of the home or office, creating simpler offers, providing the best choice of entertainment, and being on hand 24x7 with professional support options to help people get the most out of their technology."
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