Internet TV service iflix announces 100,000 subscriber mark in under two months

Source: iflix.

Iflix, a Southeast Asian Internet TV service, already has more than 100,000 subscribers streaming over 30 million minutes of content less than two months after launching in Malaysia and the Philippines.

These milestones cement the company’s position as a popular, fast-growing subscription-based video-on-demand (SVOD) service in the region, iflix said. The company’s advanced programmatic marketing stack has captured viewer behaviour, revealing that subscribers tune in for an average 1 hour and 45 minutes per session daily with activity spiking over the weekend as users binge on full seasons of shows such as Friends, Modern Family, Homeland and Dexter.

Iflix Group CEO Mark Britt commented: “We’re thrilled that we’ve surpassed 100,000 subscribers since launching at the end of May. We remain focused on delivering an outstanding value proposition for our users by adding new content and new features in the coming year and look forward to continuing to smash our internal targets in the years ahead.”

The company plans to roll out its services to additional key Southeast Asian markets, including Thailand and Indonesia throughout 2015. Its subscriptions allow users to access the service on five Internet-capable devices such as mobiles, tablets, computers, or television sets.