Sony introduces BRAVIA 4K LCD TVs with Android support

Sony has launched the new BRAVIA 4K LCD televisions, built with a new 4K Processor X1, which it says further advances the Sony 4K viewing experience. The new models, first announced at CES 2015, range from 49" to 75" and include three new series.

Source: Sony.

The new 4K Processor X1 was built to enhance clarity, colour and contrast while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality PRO upscaling algorithm technology, these televisions will analyse and upscale images to 4K resolution, providing the best image quality regardless of the image source.



Tsuda Yukinobu, Head, Home Entertainment Division, Sony, commented, “As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with this lineup. Adoption of the Android operating system from Google provides customers with a seamless integrated experience with their mobile devices ensuring that consumers can now enjoy everything they are used to on their smartphones or tablets, from their television for a smarter viewing experience.”

With screens that provide a 3,840x2,160 4K resolution, these products also include TRILUMINOS Display technology to accurately reproduce shades of red, green and aqua blue. The TVs feature the widest colour range ever, and dynamic colour correction ensures colours are as consistent and accurate as possible. Further enhancing the picture quality, these televisions will also be equipped with X-tended Dynamic Range contrast enhancement to provide peak brightness of LED as well as deeper blacks.

For the first time, these televisions will support Google’s latest Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like Google Cast and Voice Search. Google Cast will by enable users to broadcast content from mobile devices. Additionally, Voice Search is available through a remote equipped with a microphone. With access to Google Play, consumers can use the television screen with their smartphone or tablet.