TP-LINK to support channel partners in the Levant with new router promotion

TP-LINK Technologies, a provider of SOHO and SMB networking products and wireless solutions, has launched a new promotion for its channel partners serving the Levant as part of the company’s broader plan to grow its wireless router offerings in that region.

Conrad Yang, Country Manager, Levant Region, TP-LINK Middle East, said the company has decided to promote and raise awareness around its wireless router offerings for the SOHO and SMB markets. “We have continued to see demand for our SOHO router range and as a result we are incentivising our partners that grow their share of business with us in Levant this year and beyond.”

Yang said TP-LINK will launch a training programme in the second half of this year in Lebanon and Jordan. “For Iraq and Syria, we are trying to train our channel partners from our Dubai regional head office considering that the internal civil strife has persisted in the two countries,” he said.

He said even though the instability in Syria and Iraq has affected IT markets in Lebanon and Jordan, the company has been trying its best to support all its channel partners in Levant to help them reduce the risk of doing business in a volatile environment. 

“We are also preparing to launch new products in Levant even though we are still accessing which solutions will benefit our channel partners and their end-user clients the most,” he said. “Despite the war in Syria, we have continued to see a bit of growth and the picture is been similar in Lebanon and Iraq. In Syria and Iraq, we are planning to do channel activities to interact and communicate with all our partners in the second half of the year.”