2 in 1 tablet market to grow 91% over the next five years

While the overall tablet market contracts in 2015, 2-in-1 detachable tablets have become a bright spot. According to a new Strategy Analytics' Tablet & Touchscreen Strategies report, traditional PC vendors like Asus, Acer, and HP have found a niche in which they can credibly compete against mobile device heavyweights as the segment is forecast to grow 91% over the next five years due to lower prices and better designs.

Key findings include:

• By 2019, 2-in-1 tablet growth will show a five-year CAGR of 57% while slate tablet growth will amount to a 2% five-year CAGR 
• The overall tablet market is set to decline 4% in 2015, with modest growth returning in 2016 due to more innovative designs and enabling technology in 2-in-1 and slate tablets alike 
• Microsoft has legitimised the Windows-based tablet with the Surface Pro 3 and the lower-cost Surface 3; in combination with the boom in 2-in-1 tablet sales, Windows tablet market share will reach 10% in 2015 

Peter King, Service Director, Tablet & Touchscreen Strategies, said, "The timing could not be better for 2-in-1 tablets as Windows 10 makes the multi-mode computing experience smoother, Intel's Skylake processors hit the market at the end of 2015, and Windows tablets have become more cost-competitive with Android tablets. Windows provides a familiar environment for traditional PC vendors to compete in the tablet market and also gives CIOs a higher level of comfort when considering higher-end tablets in the commercial setting."

Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies, added, "Vendors have refined 2-in-1 tablet products in the last year to be affordable and functional and there is plenty of headroom for the segment to grow in the next five years as whitebox vendors seek to differentiate their low-cost products. The growth rate among 2-in-1 tablets will far outpace those of traditional slate tablets, though from a smaller base as they compete for the spot of the secondary computing device in the home."

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