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| Source: Adobe website. |
Adobe has announced the general availability of Adobe Digital Publishing Solution (DPS), a new generation of its Digital Publishing Suite. DPS, as part of Adobe Experience Manager Apps, offers brands seamless control over content. Using DPS, existing content can be repurposed onto mobile apps without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, to the general public.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps that stand out from the competition and move brands forward,” said Nick Bogaty, Senior Director, head of digital publishing at Adobe. “Now, the creation of mobile apps and the ongoing delivery of content to those mobile apps can be entrusted to marketers and designers, the people who know their brand the best.”
Adobe DPS now provides a new accounts control system that has been elevated to the enterprise level, enabling organisers to assign permissions to each person involved in the app creation process, including both employees and outside agencies.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps – the kind of apps that stand out from the competition and move brands forward,” said Nick Bogaty, Senior Director, head of digital publishing at Adobe. “Now, the creation of mobile apps and the ongoing delivery of content to those mobile apps can be entrusted to marketers and designers, the people who know their brand the best.”
Adobe DPS now provides a new accounts control system that has been elevated to the enterprise level, enabling organisers to assign permissions to each person involved in the app creation process, including both employees and outside agencies.
With capabilities to push fresh content live, readers now have more reasons to return frequently to DPS apps for fresh content and updates. The solution integrates with other content management systems, such as Drupal and Wordpress, and HTML design tools from Adobe and others, all while still supporting InDesign CC based workflows.
Built-in analytics, powered by Adobe Analytics Essentials for Publications, part of Adobe Marketing Cloud, capture online and offline data and deliver retention analysis, acquisition tracking, funnel conversion and more. Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions and all-access models for publishers and enterprises who want to monetise content.
DPS also offers all of the app services needed to acquire and retain audiences, including push notifications; in-app messaging; intuitive search and content discovery; and social network integration.
According to Adobe, 75 million unique visitors from more than 244 countries have engaged with apps created through Adobe DPS, spending 173 million total hours immersed in the content. Customers which have released or are planning to release apps built on this new release of DPS include Qantas.
“Until now, the iPad edition of our publication launched at the same time as the print edition, on the first of every month. This meant customers rarely engaged with the content more than once – they had no reason to,” said Jo Boundy, Head of digital and entertainment at Qantas. “Our new Qantas Magazine, created with Digital Publishing Solution, is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling. In addition to broadening our distribution and improving ongoing engagement, it lets us maximise our content and provide customers with engaging travel information and inspiration every step of their journey.”
Interested?
“Until now, the iPad edition of our publication launched at the same time as the print edition, on the first of every month. This meant customers rarely engaged with the content more than once – they had no reason to,” said Jo Boundy, Head of digital and entertainment at Qantas. “Our new Qantas Magazine, created with Digital Publishing Solution, is updated throughout the month, providing readers with fresh, snackable content even when they’re not travelling. In addition to broadening our distribution and improving ongoing engagement, it lets us maximise our content and provide customers with engaging travel information and inspiration every step of their journey.”
Interested?
Adobe Digital Publishing Solution can be purchased standalone, as an add-on component for Creative Cloud enterprise or as part of Adobe Experience Manager Apps. Existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements.
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