Adobe has been recognised by Gartner as a Leader in the 2015 Magic Quadrant for Web Content Management (WCM) research report for the fifth year in a row. Adobe was ranked furthest - a coveted position - in completeness of vision.
The evaluation criteria for completeness of vision are evaluated by market understanding, marketing strategy, sales strategy, offering (product strategy), business model, vertical/industry strategy, innovation and geographic strategy.
“As brands look to connect experiences for customers across the web, mobile, and physical locations, technology can simplify this process,” said Aseem Chandra, VP, Adobe Experience Manager and Adobe Target.
“We believe that our position as a leader in Gartner’s WCM report shows that both global brands and mid-sized companies look to Adobe to help them deliver highly personalised experiences to customers and compete worldwide.”
As part of Adobe Marketing Cloud, Adobe Experience Manager delivers capabilities for web experience management, mobile app development, digital asset management, dynamic media delivery, mobile forums and documents, and social communities across digital channels. The latest Adobe Creative Cloud update automatically synchronises with the assets management foundation of Experience Manager to better connect digital marketers and creative professionals.
Gartner notes, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit.”
"We needed a content management system with global consistency in order to construct new websites. In addition to meeting this requirement, Adobe Experience Manager earned good reviews for its ability to provide full support for the various customer experiences we want to achieve, which it does by smoothly coordinating between solutions,” said Kaori Nakagawa, manager, Digital Strategy Department, Nissan Motors’ Global Marketing Strategy Division.
“Marketers can now, without placing additional burden on IT, make website updates 42% faster with Adobe Experience Manager managed services compared to the .NET environment,” says Giles Richardson, Head of analytics, RBS. The bank is present in various locations in Asia Pacific and the Mid East.
“We can quickly develop landing pages that coordinate campaigns or update information as new regulations are introduced.”
*Gartner. Magic Quadrant for Web Content Management, Mick MacComascaigh and Jim Murphy, 29 July 2015
The evaluation criteria for completeness of vision are evaluated by market understanding, marketing strategy, sales strategy, offering (product strategy), business model, vertical/industry strategy, innovation and geographic strategy.
“As brands look to connect experiences for customers across the web, mobile, and physical locations, technology can simplify this process,” said Aseem Chandra, VP, Adobe Experience Manager and Adobe Target.
“We believe that our position as a leader in Gartner’s WCM report shows that both global brands and mid-sized companies look to Adobe to help them deliver highly personalised experiences to customers and compete worldwide.”
As part of Adobe Marketing Cloud, Adobe Experience Manager delivers capabilities for web experience management, mobile app development, digital asset management, dynamic media delivery, mobile forums and documents, and social communities across digital channels. The latest Adobe Creative Cloud update automatically synchronises with the assets management foundation of Experience Manager to better connect digital marketers and creative professionals.
Gartner notes, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit.”
"We needed a content management system with global consistency in order to construct new websites. In addition to meeting this requirement, Adobe Experience Manager earned good reviews for its ability to provide full support for the various customer experiences we want to achieve, which it does by smoothly coordinating between solutions,” said Kaori Nakagawa, manager, Digital Strategy Department, Nissan Motors’ Global Marketing Strategy Division.
“Marketers can now, without placing additional burden on IT, make website updates 42% faster with Adobe Experience Manager managed services compared to the .NET environment,” says Giles Richardson, Head of analytics, RBS. The bank is present in various locations in Asia Pacific and the Mid East.
“We can quickly develop landing pages that coordinate campaigns or update information as new regulations are introduced.”
*Gartner. Magic Quadrant for Web Content Management, Mick MacComascaigh and Jim Murphy, 29 July 2015
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