Dell was a pioneer in the hyperscale market segment nearly eight years ago when it created DCS to design and build solutions tailored for massive-scale data centre environments. DCS continues to serve the hyperscale market with fully customisable solutions. The growing market of businesses just below the hyperscale space in terms of size are now increasingly expressing similar needs data centre needs. This segment is growing three times faster than the traditional x86 server market, and represents a US$6 billion total addressable market*.
These businesses often have high-volume technology needs and supply chain requirements in order to deliver business innovation. For example, one company might have software requirements in order to better manage data and provide competitive insights. Another might choose to install a non-traditional operating system and another might need thousands of additional servers around the world by the end of the week to meet unplanned demand. With a fast and nimble operating model that builds on Dell’s deep experience in understanding customers’ challenges, Dell DSS is able to meet these high-volume needs and create differentiated and optimised offerings for customers.
For example:
· A global service provider focused on providing end-customers with the quickest response time to data has an extensive test matrix to determine what configurations are optimised for its workloads. These configurations are not always found in products readily available on the market. Whereas other IT vendors in the industry could not meet their requirements, Dell DSS was able to bring its global supply chain capabilities and experience building fully-custom solutions to build the exact infrastructure the customer required.
· An oil and gas customer needed to maximise performance while minimising power consumption for their seismic processing workload. In an industry where every second gained is a competitive advantage, the customer wanted an alternate-cooling solution built on Dell infrastructure. Dell DSS was able to collaborate with the customer to provide a solution that meets their needs, while being fully tested and backed by Dell’s warranty and support.
In addition to supply chain optimisations and custom configurations, Dell DSS is able to quickly build new system designs for this market. Dell will introduce its first DSS-branded products later this fall (editor's note: roughly between Q3 and Q4 of the year).
“Dell Datacenter Scalable Solutions is a prime example of how Dell, as a private company, is able to be more nimble, make faster decisions and – most importantly – drive innovation on behalf of its customers,” said Mak Chin Wah, GM, Enterprise Solutions, South Asia, Dell. “While others in the IT industry have been focused on marketing hype or reducing capex costs only, we’ve created a new operating model that is centered around flexibility. DSS is about understanding customers’ goals and enabling them to achieve those objectives by giving them purpose-built solutions that are designed when and how they want it.”
*Based on Dell internal analysis of various market sources, 2014 to 2015
· A global service provider focused on providing end-customers with the quickest response time to data has an extensive test matrix to determine what configurations are optimised for its workloads. These configurations are not always found in products readily available on the market. Whereas other IT vendors in the industry could not meet their requirements, Dell DSS was able to bring its global supply chain capabilities and experience building fully-custom solutions to build the exact infrastructure the customer required.
· An oil and gas customer needed to maximise performance while minimising power consumption for their seismic processing workload. In an industry where every second gained is a competitive advantage, the customer wanted an alternate-cooling solution built on Dell infrastructure. Dell DSS was able to collaborate with the customer to provide a solution that meets their needs, while being fully tested and backed by Dell’s warranty and support.
In addition to supply chain optimisations and custom configurations, Dell DSS is able to quickly build new system designs for this market. Dell will introduce its first DSS-branded products later this fall (editor's note: roughly between Q3 and Q4 of the year).
“Dell Datacenter Scalable Solutions is a prime example of how Dell, as a private company, is able to be more nimble, make faster decisions and – most importantly – drive innovation on behalf of its customers,” said Mak Chin Wah, GM, Enterprise Solutions, South Asia, Dell. “While others in the IT industry have been focused on marketing hype or reducing capex costs only, we’ve created a new operating model that is centered around flexibility. DSS is about understanding customers’ goals and enabling them to achieve those objectives by giving them purpose-built solutions that are designed when and how they want it.”
*Based on Dell internal analysis of various market sources, 2014 to 2015
No comments:
Post a Comment