Adobe was one of 20 vendors evaluated in the report. The evaluation criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical and industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute included evaluating the product or service, overall viability, sales execution and pricing, market responsiveness/record, marketing execution, customer experience and operations.
“As consumers move aggressively to mobile, brands are challenged with building and managing apps that provide an amazing experience across the entire customer journey,” said Aseem Chandra, VP, Adobe Experience Manager and Adobe Target. “Adobe Experience Manager Apps makes it simple for marketers to manage all their mobile applications in one place and continuously optimise the experience for user acquisition and engagement.”
According to the Adobe Digital Index, 53% of companies have between one and 10 mobile apps and spend an average of S$5.5 million a year on their app ecosystem.
According to Gartner*, “Leaders must represent a strong combination of Ability to Execute and Completeness of Vision. In the MADP sector, this means that Leaders not only are good at cross-platform development, deployment and management across the full life cycle, but also have a good vision of the multichannel enterprise, support for multiple architectures and standards, a solid understanding of IT requirements, and scalable channels and partnerships. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade, and which can connect to a range of back-end and cloud services, from the same vendor as well as third parties.”
Adobe Experience Manager Apps encompass both PhoneGap Enterprise and Adobe Digital Publishing Solution, and are integrated with Adobe Analytics and Adobe Target for engagement analysis.
Interested?
Read the Gartner Magic Quadrant for Mobile Application Development Platforms research report
*Gartner. Magic Quadrant for Mobile Application Development Platforms by Richard Marshall, Van L Baker, Ray Valdes, Jason Wong, Adrian Leow, July 23, 2015.
“As consumers move aggressively to mobile, brands are challenged with building and managing apps that provide an amazing experience across the entire customer journey,” said Aseem Chandra, VP, Adobe Experience Manager and Adobe Target. “Adobe Experience Manager Apps makes it simple for marketers to manage all their mobile applications in one place and continuously optimise the experience for user acquisition and engagement.”
According to the Adobe Digital Index, 53% of companies have between one and 10 mobile apps and spend an average of S$5.5 million a year on their app ecosystem.
According to Gartner*, “Leaders must represent a strong combination of Ability to Execute and Completeness of Vision. In the MADP sector, this means that Leaders not only are good at cross-platform development, deployment and management across the full life cycle, but also have a good vision of the multichannel enterprise, support for multiple architectures and standards, a solid understanding of IT requirements, and scalable channels and partnerships. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade, and which can connect to a range of back-end and cloud services, from the same vendor as well as third parties.”
Adobe Experience Manager Apps encompass both PhoneGap Enterprise and Adobe Digital Publishing Solution, and are integrated with Adobe Analytics and Adobe Target for engagement analysis.
Interested?
Read the Gartner Magic Quadrant for Mobile Application Development Platforms research report
*Gartner. Magic Quadrant for Mobile Application Development Platforms by Richard Marshall, Van L Baker, Ray Valdes, Jason Wong, Adrian Leow, July 23, 2015.
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