Sydney Theatre Company decides on Tripleplay to modernise content delivery

Source: Tripleplay. Tripleplay's digital signage, at the box office, clearly display what's on at the Sydney Theatre Company.

The Sydney Theatre Company (STC) has selected Tripleplay’s Digital Signage platform to deliver promotional and communications content in place of traditional posters.

Since its establishment in 1978, the STC has succeeded to delight audiences with a wealth of diverse drama from Australian plays to the best new international writing. A sensational venue, the Company witnesses audiences in excess of 300,000 each year.

The Company looked to modernise their existing production posters, advertising and communications content with a high quality 1080P digital signage solution. Tripleplay’s TripleSign digital signage was chosen to play a part in the project.

Tripleplay Sales Manager for Australasia, Rob Crocker, commented: “Sydney Theatre Company is an incredible venue renowned for its eclectic offering of world class drama; it is no surprise that it attracts and entertains hundreds of thousands each year.

“We are delighted to have been chosen by STC and it is a great compliment to us they have selected our digital signage solution throughout their venue. Their investment in technology further depicts their dedication to provide their audiences with the best of everything and we are looking forward to working with them on this project.”

Source: Tripleplay. The digital signage can be updated from a computer that is connected to the Sydney Theatre Company's network.

In total, 16 digital signage screens will be implemented, ensuring that the latest announcements, promotions and messaging are clearly seen by patrons of the STC.